Taglined “So comfortable you’ll forget you’re wearing it!”, La Senza’s Body Kiss Bra boasts of being the most comfortable bra ever. The bra made its debut on La Senza’s Facebook page earlier this year, before being sold in La Senza outlets nationwide. BRANDTHINK was commissioned to execute...

Machines, Apple’s Premium Reseller in Malaysia saw its seventh and newest outlet open in Aeon Bukit Tinggi, Klang, earlier this year. The Big Launch on April 16, 2011 saw much excitement and enthusiasm among the attendees. BRANDTHINK was tasked with the event and activation under the Big Launch program,...

With the relaunch of the Carlsberg brand in Malaysia, our digital team went to work on the transition of Carlsberg’s former Facebook fan page to a brand new sparkling page at http://www.facebook.com/carlsberg.my. As part of the transition project, we created a simple app that begs the question “Want...

Every year over 750 out of 1,500 Malaysian women who are diagnosed with cervical cancer die because of late diagnosis. Incidentally, Malaysia has one of the highest cases of cervical cancer in comparison to western and other Asian countries. Because of this, La Senza is lacing on the teal ribbon in support...

BRTK, the new people engagement arm of BRANDTHINK Malaysia launched the “Celebrate the new ibis Singapore” campaign for ibis Hotels as part of pre-launch campaign for ibis Singapore at Novena. ibis Hotels will launch its second hotel in Singapore in April 2011 and aims to build awareness...

Christmas is a big season for retailers in Malaysia and La Senza Malaysia aims to tap into big holiday shopping using Facebook as a social media marketing platform. With over 11,000 fans on its official Malaysia Facebook page, the aim is to promote La Senza’s Holiday promotions to its fans. Engagement...

The BRANDTHINK team was in Ipoh on June 12, 2010 to officially launch IT World Ipoh Parade, Apple’s latest reseller in Ipoh, Malaysia. The new store opened its doors for the first time to the public and treated customers with the signature Woohoo! box giveway for the first 100 customers. Special...

Singapore – HotelClub, the world-leading online hotel-booking site today launched its latest Business promotion: Who says you can’t enjoy business trips. The campaign aims to put HotelClub’s stamp on the business travel market in Singapore as well as the rest of the region. The promotion...