(Work) Who says you can’t enjoy business trips? – HotelClub

(Work) Who says you can’t enjoy business trips? – HotelClub
Singapore – HotelClub, the world-leading online hotel-booking site today launched its latest Business promotion: Who says you can’t enjoy business trips. The campaign aims to put HotelClub’s stamp on the business travel market in Singapore as well as the rest of the region. The promotion...

Insight: Five principles of a great fan base

Insight: Five principles of a great fan base
We all know the scenario: Contest objective that targets a gazillion unknown people. Competing for media coverage that appears in unknown corners in as many unknown magazines as possible. Two teenage girls competing with one another to see how many friends they both have. Database vendor bragging that...

(Work) HotelClub – Birthday & August Sale

(Work) HotelClub – Birthday & August Sale
HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia  to create promotional campaigns for the brand in Singapore. BRANDTHINK recent campaigns for HotelClub include the recently concluded 11th Birthday campaign and the HotelClub Sale in August 2009. 11th Birthday...

(Work) Kicking of Social Media Campaigns

(Work) Kicking of Social Media Campaigns
Online advertising isn’t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs – social interactions between people online, now referred to as social media – is constantly evolving. While Internet users used to congregate...

Featured (Work): Mac+iPod DiscoveryWeek IV

Featured (Work): Mac+iPod DiscoveryWeek IV
(UPDATED 4 July 2009): The popular Mac+iPod DiscoveryWeek roadshow is back again! In its fourth leg now, the Mac + iPod DiscoveryWeek roadshow is held this time in Mid Valley Megamall from the 1st till the 5th of July 2009, the event offers great deals and the opportunity to enjoy a complete Mac experience. Anchored...

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