BRANDTHINK Malaysia » Interactive & Social Media

(Work) The Woohoo Box invades Ipoh

BRANDTHINK Malaysia — Tue, 15 Jun 2010 10:47:49 +0000

The BRANDTHINK team was in Ipoh on June 12, 2010 to officially launch IT World Ipoh Parade, Apple’s latest reseller in Ipoh, Malaysia. The new store opened its doors for the first time to the public and treated customers with the signature Woohoo! box giveway for the first 100 customers.

Special guest, Jack Lim, DJ with My.fm gave the crowd many reasons to be excited about as he rallied and entertained the crowd during the opening ceremony.

For the launch, our team was tasked with experimenting with a new marketing technique. The main highlight to our viral campaign was the use of “ExtremeBudget”, a lower than low-budget technique of creating viral videos to promote the event. The team had only the use of a compact digital camera, an iPhone, iMovie software on the iMac and less than 6 hours to create the movie. The result was a quick, silly video that is easily shared across social media networks such as Facebook, Twitter and YouTube.

www.youtube.com/watch?v=kBsdImL0Xug

Ipoh experienced a wave of energy and excitement never seen before with other brands and the event drew an amazing crowd, the earliest arriving as early as 2am!

We even witnessed the world’s first marriage proposal using a Woohoo! box.

www.youtube.com/watch?v=Fq4jlj3wbWw

The IT World launch is part of an on-going campaign created to increase hype and excitement over the Apple brand in Malaysia with activities that include the DiscoveryWeek roadshows, the DiscoveryWeek social media campaign and the Woohoo! box events.

At the end of the day, the event closes with much excitement that started in the wee hours of the morning and lasted the whole day. For more photos, visit our Facebook page at http://www.facebook.com/brandthink.

(Work) Who says you can’t enjoy business trips? – HotelClub

Advertising — Mon, 28 Sep 2009 02:00:48 +0000

Singapore – HotelClub, the world-leading online hotel-booking site today launched its latest Business promotion: Who says you can’t enjoy business trips. The campaign aims to put HotelClub’s stamp on the business travel market in Singapore as well as the rest of the region.

The promotion provides for Free Internet Access, Late Checkout and Free Room Upgrades to a large selection of hotels around the world – a feature that is bound to be very popular to business travelers. The campaign runs from 28 Sept 2009 – 11 Oct 2009 and is available to travelers within the South East Asian region including Singapore and Malaysia.

HotelClub Business Campaign Landing Page

The BRANDTHINK creative team was tasked with online banners, micro-site and print advertising in Singapore. The challenge for the team was to create an interesting hook that will appeal to the target market for a promotional campaign. The concept was then mooted to highlight that travelers can enjoy their trips – even if it is for work – with the hassle free offers from HotelClub. With less hassle, you’ll enjoy the trip more.

Business Promo Web Banner

Business Promo - Print Ads

Insight: Five principles of a great fan base

BRANDTHINK Malaysia — Thu, 27 Aug 2009 12:13:29 +0000

We all know the scenario:

Contest objective that targets a gazillion unknown people.
Competing for media coverage that appears in unknown corners in as many unknown magazines as possible.
Two teenage girls competing with one another to see how many friends they both have.
Database vendor bragging that they have more data than the nearest competitor.

The same with marketing. Every client marketer we know face the looming titanic metric: Numbers. Traffic. Readership. #.

If you start a social media campaign, you’ll probably be tempted to do the same as well: get as many fans, followers, retweets, blog post, etc, as possible.

That’s where you’ll stumble upon the trap of herding quantity with no regard to quality. Sure, a large fan base looks impressive on the outside, but at what cost? It’s a complete effort waster that will ultimately eat into your resources.

How do you stay on the path and avoid a herding mentality? The truth is, doing it right isn’t easy and there isn’t a magic formula or thing that can automate this for you. Over the years, our agency has built upon 5 principles that guide us in our quest to build quality fans.

Principle #1: Make a decision from the start: Quality or Quantity?

Giving quality the lip service is always easy. But when faced with calls for your head at board meetings or post-mortem evaluations, will you still stand firm to your value of quality or quantity? Everyone faces the pressure from higher-ups for quantity. More visitors, more eyeballs, more fans, more followers – generally in the belief that “more” will translate to more sales, more returns, more ROI.

But having “more” isn’t good enough for more ROI. Quality is what generates real ROI. The real focus should be on those who matter: real fans who are real buyers, a great story in a quality publication, and a group of highly potential clients following you on Twitter.

After all, it’s pointless to have thousands of people following you on Twitter or your Facebook page simply to hawk their “insert the latest affiliate/money-making scheme here” idea. In fact, sites like Facebook and Twitter are filled with such individuals that avoiding them will be a huge challenge.

Don’t scramble at the last minute to justify even the best decisions made. Make a decision early on. Write it down. Pin it up on your wall. Have torturously long meetings with your stakeholders and repeat throughout. When crunch time comes, you’ll be able to defend your position that quality matters.

Principle #2: Know when to BUY, SELL or HOLD

Great sales people will tell you that timing is everything. When do you give customers room to move (HOLD)? When do you provide relevant information that assist customers in making the right decision (BUY)? Or when do you aggressively close the sale (SELL)?

Timing is crucial to your success. For example, don’t make every blog post about the latest discount offer, or a sale. There’s definitely room to educate about product features, or even to solicit feedback and conversation.

These same principles apply whether you’re pitching for a sale, or pitching for a story to an Editor, or updating your status on Facebook or Twitter. Don’t simply stalk an editor simply to get your story across, but be a great source of material, even if it doesn’t benefit you one bit.

The right timing will result in building the one most important commodity in business: TRUST.

Principle #3: Invest in Quality

It is in our nature to go with the largest. The largest audience, the largest readership, the largest circulation. Do remember that hidden inside the mass are nuggets of gold. Invest in them. Invest in quality publications that reach quality audiences. Cultivate great bloggers who have great, but not necessarily the most fans. Seek out customers who may not be the year’s most famous socialite but hold their own nevertheless. When you do that right, you earn quality relationships.

Principle #4: Be patient

If you take the time to cultivate solid relationships with your best customers, and repeat the process over and over with your next best customer, sooner or later, you’ll have a lot of good customers.

We learn a huge lesson with several social media campaigns we ran on Facebook, that if you’re not prudent, you’ll end up with a list of fans who’re there simply to hawk their own websites, products or latest schemes. Taking the time to build quality fans and resisting the urge to mass invite and canvas for clicks resulted in a growing fanbase that loves the brand.

Principle #5: Know when to move on

Finally, even the best list requires pruning. Our agency for example, from time to time take stock of our relationships, from our Twitter followers, media lists, suppliers to even our customers and decide if they are worth keeping in the list. Pruning overgrown leaves is essential in keeping a beautiful tree healthy. It gives you amble opportunity to place proper focus on the right people.

Building quality customers requires time. Don’t succumb to the quick-fix of harvesting as many people as you can just to meet some magical number but rather take the time and effort to prune your own tree into something extraordinary. The result is worthwhile.

Do you have a principle that you use to build quality fans? Share it with us, we love to hear from you.

(Work) HotelClub – Birthday & August Sale

Advertising — Wed, 19 Aug 2009 11:52:56 +0000

HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia to create promotional campaigns for the brand in Singapore. BRANDTHINK recent campaigns for HotelClub include the recently concluded 11th Birthday campaign and the HotelClub Sale in August 2009.

11th Birthday Campaign

August Sale 2009

(Work) Kicking of Social Media Campaigns

Advertising — Wed, 12 Aug 2009 19:49:47 +0000

Online advertising isn’t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs – social interactions between people online, now referred to as social media – is constantly evolving.

While Internet users used to congregate within portal sites and services the like of ICQ, today there’s a shifting usage trend towards services such as Facebook and Twitter. When the number of Malaysian Internet users joining these popular services grows daily, it is time to take note.

Brands must begin to understand these new platforms to engage and enable deeper communication with their customers. While technologies that enable new interactions are still new and unfamiliar in many ways, we’re beginning to get requests from more of our clients to begin experimenting with it.

New technologies it may be, but the precept of communication still applies. The challenge is how do you use these new tools to enable deeper engagement, particularly if your target market is embracing these tools rapidly.

This week, we have the opportunity to launch two new social media marketing via Facebook pages for Guess Watches and GAP Malaysia. It’s a whole big socializing experiment – and the key objective is to gather feedback on how customers would like to engage with the brands.

Be a fan of these pages, and take part in shaping these new forms of engagement. If you have specific opinions on how these new social campaigns should take shape, we would like to hear from you. Drop a comment in this post!

GUESS Watches on Facebook

GAP Malaysia on Facebook

Gap Malaysia Facebook Page

We love to hear from you, drop us a comment below!

Featured (Work): Mac+iPod DiscoveryWeek IV

Advertising — Mon, 22 Jun 2009 07:42:57 +0000

(UPDATED 4 July 2009): The popular Mac+iPod DiscoveryWeek roadshow is back again! In its fourth leg now, the Mac + iPod DiscoveryWeek roadshow is held this time in Mid Valley Megamall from the 1st till the 5th of July 2009, the event offers great deals and the opportunity to enjoy a complete Mac experience.

Anchored by Apple Premium Reseller Machines, the roadshow brings back many popular attractions from the previous legs, including special promotions and deals on Apple products only available to shoppers at the roadshow. DiscoveryWeek IV will also introduce some exciting new features for the first time.

This time around, the most exciting brand new and completely hot attraction at this roadshow would be the iPhone booths. Machines, who is also a Maxis Authorised Reseller, will be showcasing the iPhone 3G, and some of the latest third party applications and games.

For DiscoveryWeek IV, our team created new touch-points for fans to participate in DiscoveryWeek in a whole new way:

Official DiscoveryWeek blog at http://www.discoveryweek.com.my -- Find live updates and news relating to Discovery Week, now and the future. The blog is built on the WordPress platform and integrates many other social media marketing features such as Twitter and FaceBook.
@DiscoveryWeek on Twitter -- simply “follow” us on Twitter and stand a chance to win an iPod shuffle!
The official FaceBook page for Discovery Week -- join in the discussion on FaceBook and stand a chance to win an iPod shuffle.

Mac+iPod Discovery Week -- Official Page on Facebook

UPDATED ———— 4 July 2009 ——————

One of a unique features of each DiscoveryWeek is the use of talents and musicians to create symbiotic showcases for visitors to discover the potential of Macs in music. In the past three DiscoveryWeeks, music performances were a joint-collaboration with Junk Magazine. In the tradition of supporting local talents and artists, DiscoveryWeek IV extended the platform to showcase what musicians can do with Apple products with DiscoveryMusic. DWeek IV featured artists such as Altered Frequency, Otam, Kings & Queens and Couple. One of the most exciting by-product was a phenomenal performance by Altered Frequency LIVE on stage using nothing but four iPod Touch -- a first for Malaysia. Check out the video below!

www.youtube.com/watch?v=v1lk5Z6-1no

www.youtube.com/watch?v=9xoodb8Lceg

To revisit past Discovery Weeks, visit our archive:

Featured (Work): JetstarAsia’s Plus! Plus! Plus! Campaign

Advertising — Mon, 08 Jun 2009 04:53:19 +0000

8 June 2009 – BRANDTHINK today launched a brand new campaign for JetstarAsia, as part of an eight day marketing blitz across key regional markets. The campaign is a collaborative marketing effort with the Civil Aviation Authority of Singapore (CAAS) and the Singapore Tourism Board (STB), and included print advertising, key radio stations and online sites in the key markets including Malaysia.

The campaign, starting 8 June to 16 June allows you to get great benefits when you buy just a one-way ticket to Singapore. You’ll get a return ticket, a second night hotel stay, shopping vouchers and a ride on the Singapore Flyer completely free of charge!

BRANDTHINK handled the creative for radio in Malaysia, and production of Interactive ads that were launched regionally. The concept of the radio campaign is an extension of a different campaign for JetstarAsia ran in December 2008 to promote the launch of additional flights to Singapore from KLIA.

JetstarAsia – Plus! – English Version

JetstarAsia – Plus! – Chinese Version

Visit www.jetstar.com today for more information!

Check out our original concept ad in December 2008!

Mac+iPod Discovery Week III – Johor Bahru 25/2-1/3 2009

BRANDTHINK Malaysia — Fri, 20 Feb 2009 11:07:58 +0000

It’s Discovery Week again! If you have missed out the last two discovery week at Pavilion or 1Utama, then you shouldn’t miss out on the 3rd installment happening at City Square Johor Bahru. Jump over to www.discoveryweek.com.my for more information on the latest happenings as well as videos from the past Discovery Week.

JetstarAsia KLIA-Singapore Launch Campaign

BRANDTHINK Malaysia — Sun, 01 Feb 2009 10:25:20 +0000

When JetstarAsia launched their Kuala Lumpur-Singapore route in May 2008, they needed a campaign that would cost-effectively climb through the clutter in the marketspace. The airline industry in Malaysia at the time was wrapped in its own price war with its 2 local players. Entry into the market turned out to be a challenging affair. The question was, how do you draw the attention of would-be travelers without engaging in an all-out war at the time?

The solution was clear at the point: focus on the things that others were not focusing on. With its competition locked in a price war, BRANDTHINK rightly hypothesized that travelers are already used to the notion that air travel tickets would be low, to the point that price is no longer a main differentiators between brands.

Jetstar focused on the “experience of traveling”, using the message that it’s fun to travel with Jetstar to cut through the clutter. It also has strong selling points to backed its campaign as well: namely that it flies out of KL International Airport (where it’s more convenient and comfortable), its free online seat selection service (so that passengers do not need to wait in line) and that it is also competitively priced.

The end result was a creation of a series of bright happy ads that depict the fun of traveling with Jetstar. The campaign was executed via newspapers, online and FaceBook.

The Launch Banner Ad: In addition to newspapers, an online campaign was also run on The Star Online to promote the new flight to Singapore.

Phase II of Launch Campaign: Phase 2 included an element of contest into the ad campaign, where visitors are drawn into a microsite to enter a contest to win a Singapore trip for 7 of their friends.

The Result: Within months of the campaign, the load-factor onboard each Jetstar flight to Singapore has doubled, paving the way for Jetstar to launch additional flights in December 2008.

Other Countries: The campaign proved to be successful that the concept elements were used in many countries that Jetstar operates in.

Jetstar Campaign on TravClass Website

November 2008 Campaign in Hong Kong and Singapore

Jetstar December 2008 Campaign in Taiwan

Manchester United Cafe lands in Singapore

BRANDTHINK Malaysia — Thu, 18 Dec 2008 04:42:51 +0000

Mac+iPod Discovery Week II @ 1Utama

BRANDTHINK Malaysia — Sun, 07 Dec 2008 09:27:48 +0000

Missed out on the recent Mac+iPod Discovery Week at Pavilion? No worries, as the second edition of the tour will head to 1Utama Shopping Centre in Petaling Jaya from 17-21 December 2008. The host for this edition is Mac City. Discover why you’ll learn to really love the Mac and explore the latest iPods.

For a taste of what’s to come, check out the Pavilion Wrap-up video of the Mac+iPod Discovery Week below:

www.youtube.com/watch?v=gFKpE5GLjmc

Also, check out the latest promotional ad for the Discovery Week II.

For more information, contact BRANDTHINK http://www.brandthinkasia.com

Jetstar – I Love Jetstar Campaign!

Advertising — Fri, 21 Nov 2008 08:01:29 +0000

From Dec 1, Jetstar Asia will begin services of 19 weekly flights in an increasingly competitive environment. While low fares remain the main competing factor for almost all other airlines, the Jetstar campaign differentiates Jetstar in the area of the travel experience. Pricing across all carriers has reach saturationpoint where differentiation is almost moot, Jetstar stands out by being the carrier that provides an fun, more enjoyable experience while traveling. Jetstar was also recently recognised by Skytrax as Asia’s best low-cost airline.

Our agency today launches the www.ilovejetstar.com.my. The campaign aims to promote and educate Malaysian travelers on the benefit of flying with Jetstar to Singapore – among them, departure from KLIA, arrival to Singapore Terminal 1, free online seat selection and low fares.

The Radio Ad:

Find out more about Jetstar or make your bookings at www.jetstar.com.

iPod Dancers @ Mac+iPod Discovery Week

Advertising — Sat, 15 Nov 2008 20:17:21 +0000

These dancers took to the streets during the Mac+iPod Discovery Week. It’s a parody of the famous iPod ads and the dancers interact with the crowd on Jalan Bukit Bintang to draw attention to the roadshow.

www.youtube.com/watch?v=IkhpxZlFNrQ

We also did a walkthrough with the iPod Dancers on the street of KL along Jalan Bukit Bintang.

www.youtube.com/watch?v=wEc8j-HUFB0

Mac+iPod Discovery Week @ Pavilion Kuala Lumpur

Advertising — Tue, 11 Nov 2008 10:20:09 +0000

BRANDTHINK today launches the Mac+iPod Discovery Week program, consisting of print ads, online media, and social media communication. The event, hosted by Apple Premium Reseller, epiCentre aims to educate the masses on the benefits of switching to a Mac. There will be special workshops as well as a special collaboration with Junk, showcasing the best of Malaysian music. Visit the FaceBook page for latest details.

BRANDTHINK celebrates Jetstar Asia’s 4th Anniversary

Advertising — Thu, 06 Nov 2008 19:23:25 +0000

23 Oct 2008. Today, BRANDTHINK unveils the campaign for Jetstar Asia’s 4th anniversary in Singapore with www.ilovejetstar.com. (As the campaign has already ended, the site is no longer live, so specific server functions may not work.)

The campaign, consisting of banner ads, electronic direct mail and microsites centres on the happiness of flying with Jetstar and invites travellers to celebrate with Jetstar with free giveaways, special fares and more.