We all know the scenario: Contest objective that targets a gazillion unknown people. Competing for media coverage that appears in unknown corners in as many unknown magazines as possible. Two teenage girls competing with one another to see how many friends they both have. Database vendor bragging that...

HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia  to create promotional campaigns for the brand in Singapore. BRANDTHINK recent campaigns for HotelClub include the recently concluded 11th Birthday campaign and the HotelClub Sale in August 2009. 11th Birthday...

Online advertising isn’t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs – social interactions between people online, now referred to as social media – is constantly evolving. While Internet users used to congregate...

(UPDATED 4 July 2009): The popular Mac+iPod DiscoveryWeek roadshow is back again! In its fourth leg now, the Mac + iPod DiscoveryWeek roadshow is held this time in Mid Valley Megamall from the 1st till the 5th of July 2009, the event offers great deals and the opportunity to enjoy a complete Mac experience. Anchored...

8 June 2009 – BRANDTHINK today launched a brand new campaign for JetstarAsia, as part of an eight day marketing blitz across key regional markets. The campaign is a collaborative marketing effort with the Civil Aviation Authority of Singapore (CAAS) and the Singapore Tourism Board (STB), and included...

It’s Discovery Week again! If you have missed out the last two discovery week at Pavilion or 1Utama, then you shouldn’t miss out on the 3rd installment happening at City Square Johor Bahru. Jump over to www.discoveryweek.com.my for more information on the latest happenings as well as videos...

When JetstarAsia launched their Kuala Lumpur-Singapore route in May 2008, they needed a campaign that would cost-effectively climb through the clutter in the marketspace. The airline industry in Malaysia at the time was wrapped in its own price war with its 2 local players. Entry into the market turned...