BRANDTHINK Malaysia » PR & Publicity

#Rewind2011: Our Most Inspiring Interviews of 2011

PR & Publicity — Thu, 29 Dec 2011 05:47:29 +0000

Part of our work as a PR agency involves arranging for interviews with members of the media in Malaysia on behalf of our clients. We sit in these press interviews many times and these are moments that we get to hear great clients tell their stories. These are some of the most inspiring tales from media interviews that we have arranged throughout 2011.

Dr. Markus Miele and Dr. Reinhard Zinkann for Miele (The Peak, December 2011)

In conjunction with the opening of the first Miele showroom gallery in Malaysia, interviews for the two Managing Directors for Miele Group, Dr. Markus Miele and Dr. Reinhard Zinkann. The two are heirs of the founding fathers of Miele – Reinhard Zinkann and Carl Miele, who got together in 1899. In the three-page spread interview with The Peak, Dr. Miele and Dr. Zinkann bantered on the shared timeline of Miele. Both families across four generations working at the same company for more than a century is an unmatched feat. In the interview, both of the managing directors spoke on the intricacies of decision-making with two heads and the importance of finding a joint solution.

Christopher Chong for Amouage (The Star2, September 2011)

The Creative Director of Oman-based luxury perfumer Amouage was in Kuala Lumpur in the middle of this year for the launch of its newest fragrance. Along with the Honour fragrance, Christopher Chong brought with him his sentiments on perfumes, its philosophy and its representation. The house of Amouage was an idea from the Sultanate of Oman, who wanted to create the world’s most previous scent inspired by Oman. The tall order was fulfilled by the late senior royal Sayyid Hamad Hamood Al-Busaidi. All Amouage fragrances are known to be extravagantly scented and even more extravagantly priced, rightly so considering its luxe ingredients.

In his PR interviews, Christopher touched on his eccentric career path and illustrated the inspiration behind Honour – an aria from Madame Butterfly, a world-famous opera.

Jeremy Lim for Cortina Watch (Prestige, December 2011)

The re-opening of luxury watch retailer Cortina Watch at its Fahrenheit 88 location was eagerly greeted by watch enthusiasts and socialites alike. BRANDTHINK arranged for media interviews with its COO, Jeremy Lim prior to the boutique’s grand re-opening ceremony. Prestige Magazine’s two-page spread for the interview, “Watch this Space” saw Jeremy speaking on what the Malaysian market look for in timepieces, watch trends and styles to look forward to in 2012, as well as the company’s continuous efforts to provide top-notch service to its clientele.

C.W. Goh for Dulux/AkzoNobel ICI Paints (StarBiz, November 2011)

Managing Director of AkzoNobel ICI Paints, C.W. Goh got up close and personal with StarBiz recently. The former shared his life journey that got him to where he is now – leading the Malaysian division of AkzoNobel, which happens to also carry the Dulux line of home and deco paints.

Goh associated parts of his life with certain colourss – grey for a sombre and self-reliant childhood, where he was a slow learner; orange for teenaged years representing the energy and risk-taking; and a calm blue for his university life, when he found a balance of sorts with studying and working. The year ahead is bound to bring new experiences and colours for him – as Dulux ColourFutures revealed the theme for 2012 to be Possibilities, accompanied by the color of the year, a blushing Tea Dance Red.

Theodore Diehl for Richard Mille (Icon Magazine)

The official spokesperson for Richard Mille Paris, Theodore Diehl, was in Malaysia in July 2011 for an intimate afternoon tea. Attended by select members of the media, the afternoon tea saw Theodore sharing his insight on the latest Richard Mille SIHH 2011 collection and aspects of watch-making. The attendees also had the opportunity to ask the horologist questions on watchmaking and timepieces in general.

Chinese monthly publication Icon interviewed Theodore while he was in Malaysia. The in-depth interview had him talking about the Richard Mille brand and the challenges in creating new timepieces, while not straying too far from its conservative roots. He also spoke on future plans for Richard Mille and the types of timepieces the brand will put forward in the years ahead.

Laurent Helbert for Kronenbourg 1664 (The Edge, January 2011)

Laurent Helbert is the international marketing director of Kronenbourg 1664, France’s best-selling premium beer. He was interviewed by The Edge under its Tastings segment, inviting the reporter to try out Kronenbourg 1664 with a selection of foods.

Laurent shared with the writer the intricacies of the beer and how it is best enjoyed. He also notes that the beer is widely received by both men and women, due to the delicate balance of bitterness and sweetness. Also mentioned in the epicurean’s delight of an article was how the Kronenbourg does not waste in the afternoon heat – on the contrary, its flavor is rendered and becomes more flavorful!

Goris Verburg for IWC & Roger Dubuis (Nanyang Siang Pao, December 2011)

Goris Verburg, the managing director for IWC South East Asia was in town recently for the launch of IWC’s Portofino collection and the reveal of Roger Dubuis’ La Monegasque collection. Both collections are momentous and significant ones for both brands – Portofino being the first collection to feature Friends of IWC along with legendary photographer Peter Lindbergh, and the La Monegasque being the first collection from Roger Dubuis after Richemont group bought a stake in the watch manufacturer.

In the press interview with Chinese daily Nanyang Siang Pao, Goris spoke of the rebirth of the Roger Dubuis brand. Amidst the 2008 financial crisis, the watch manufacturer was bought over by the Richemont group and continues to maintain its prestige and exclusivity among the select few. He also touched on the foreseeable future of Roger Dubuis, noting that it is not a brand designed for mass consumption, but for the pleasure of a niche group of people.

As we close 2011 and look towards 2012, we are hopeful that we will continue to have more opportunities to sit in with our PR clients and be inspired by their stories. Perks of the job.

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PR+Events: Timeless Memories of Portofino with IWC in Malaysia

BRANDTHINK Malaysia — Wed, 14 Dec 2011 19:39:26 +0000

The International Watch Company (IWC) recently teamed up with legendary photographer Peter Lindbergh to create a photographic collection, “Peter Lindbergh’s Portofino” – named after the IWC Portofino selection of timepieces. The curated collection of black and white photographs travels around the world and made its one and only Malaysian pit stop at contemporary art gallery space, White Box at MAP @ Publika. As IWC’s PR Agency of Record in Malaysia, we had the opportunity to put on an exclusive exhibition featuring the iconic photographer on 16 November 2011.

Snapshot with Peter Lindbergh

Peter Lindbergh has shot many legendary figures and his images have graced countless magazine covers, most noticeably kickstarting the supermodel phenomenon with the British Vogue January 1990 cover.

Peter, along with IWC and Friends of IWC came together under the banner of Portofino for a photographic collection that featured IWC’s Portofino collection and for the first time ever, stars such as Kevin Spacey, Elle McPherson, Eric Dane, Cate Blanchett, Jean Reno and Zinedine Zidane.

Set in the small but picturesque fishing village of Portofino, the Italian theme of La Dolce Vita (The Sweet Life) resonated throughout the shoot and translated into simple, beautiful images.

From Idea to Birth

From the start, we knew that we had to create an arresting experience worthy of the masterpieces on showcase. Drawing the inspiration from Peter’s magical photographs, the glamourous personalities he captured and the allure of the Italian Riviera, we recreated the glam of a film festival. The concept called for a glamourous, glitzy Hollywood-style set that would transport our guests right into the world of the stars.

The entrance of the White Box was transformed into a beautiful grand entrance of a cinema reminisce of a Hollywood film premiere. Sharing the limelight at the entrance were two bright red vintage cars, an Alfa Romeo and a Fiat. These perfectly conditioned cars, manufactured in the fifties, were much sought-after for impromptu photo shoots throughout the night whenever guests arrived.

Those invited to experience “A Night in Portofino” include the crème de la crème of Malaysia’s high society, celebrities and watch connoisseurs. As they arrive and made their way up the red carpet, models dressed in fifties’ garb and bright smiles welcomed them in style. Accompanying the guests as they strode up the walkway, they were flanked by “paparazzi” flashing their cameras. The grandiose entrance certainly became a table topic for the night and had guests feeling like movie stars themselves!

Creating Timeless Memories

White Box was an empty canvas with movable walls that allowed for the creation of an art gallery. The framed pictures hung on these walls and created a flow to the event, allowing for guests to peruse the images one at a time at their own pace. Cocktail tables dotted the area alongside watchtowers that held another masterpiece – the Portofino collection. These allowed for guests to study the inspirational timepieces behind the photographs.

A Night to Remember

The “IWC Timeless Memories of Portofino” event was true to the IWC brand, bringing to life aspects of the Portofino culture.

From our experience, we knew that guests would love the idea of photo moments that they could take home and remember. That led to the creation of the Portofino corner, a scene right out of the Italian fishing village, complete with a Vespa and movie lights where guests could take a souvenir picture as keep-sake. Lovely models add to the prestige to give it a unique experience.

As for entertainment, guests were spoiled for choice. Portraiture artists were ready to sketch a true-to-life image of the guests, while a silhouette artist went around to cut out the profile of guests in a jiffy. These activities allowed IWC to created a lasting impression, memories guests could take home and relive. A live jazz band was on hand to provide the soundtrack to the night serving sounds of smooth jazz, samba and Italian themes.

There was also a live cooking stations serving a delectable palette of Italian canapés, washed down with Italian wine to suit the theme of the evening.

The charming Fay Hokulani was the host for the evening, engaging the guests as the night went on. Goris Verburg, the Managing Director of IWC South East Asia graced the event and introduced the guests to the scenic Portofino and the iconic IWC watches.

More Resources:

Press Release: IWC Southeast Asia Presents “Peter Lindbergh’s Portofino”

More photos at: BRANDTHINK Facebook Album or BRANDTHINK Google+ Page

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PR+Events: Dulux ColourFutures™ 2012 Launch in Malaysia

BRANDTHINK Malaysia — Sun, 20 Nov 2011 16:16:57 +0000

Every year, the international paints company Dulux comes up with a set of colour palettes for the year to come. The colour trend analysis of sorts is carried out by colour experts and members of the creative and design industry, who look at emerging international trends and synthesize it for consumers.

This year, BRANDTHINK was the agency tasked with the launch of ColourFutures™ 2012 in Malaysia (which also revealed the Colour of The Year for 2012). The agency was tasked with the planning and execution of the event along with the comprehensive media and public relations campaign.

www.youtube.com/watch?v=D228IlRpoUU

Event Objective

To create awareness and to educate and inform people on the colour trends for the upcoming year 2012. This campaign was also tailored to enable all audiences – partners and consumers alike to get a feel of what ColourFutures™ 2012 will entail. We want people to relate in a tangible way to the themes presented.

Execution

Held at Black Box MAP in Publika, Solaris Dutamas, the launch saw media and guests of Dulux in attendance, including Managing Director of AkzoNobel Decorative Paints for South East Asia and Pacific, Jeremy Rowe and Managing Director of ICI Paints Malaysia, C.W. Goh.

The all-black venue was an appropriate backdrop for bursts of colours (colourful carpets, photowalls, props, laser lights), which served as a reminder of the theme throughout the evening. The movable walls provided flexibility to build and create a space as we deemed fit for the event.

From the props to the launch gambit, everything was carefully selected and choreographed to befit the theme of ‘Possibilities’, which is also the theme of the Colour of The Year 2012. With this in mind, what better way to unveil the Colour of The Year 2012 than to have a group of energetic dancers reflect the theme of possibilities. Just as the dance routine came to an end, both Managing Directors were ushered on stage and together with the dancers tore off the white wallpaper covering the stage background, revealing Tea Dance – a blushing, lively red shade that is at once whimsical and serious, dynamic and soft, thus bringing about the dominant concept for 2012 “Possibilities” for the Colour of the Year.

The unveiling took centre stage as a group of flashmob dancers brought the place to live with their energy and dynamism in celebration of the upcoming year 2012. The upbeat dance routine was a showcase of what 2012 is able to hold for us with regards to the Colour of The Year 2012. It is a celebration of what’s to come. With the Colour of The Year, 2012 will mark a year of endless possibilities, of new things and great successes.

Creative Tinkering

With the advantage of being integrated, our Creative team was also involved in ensuring a clear consistent message for the launch. The thematic walls and the staging was beautifully crafted by our designers in collaboration with our PR team and the result is a consistent messaging clarity that greets the audience the moment they enter the venue.

The wall of color at the reception alluded the audience to previous years’ Colour of the Year, to showcase AkzoNobel’s long standing tradition of color trend research.

Along with ‘Possibilities’ as the dominant trend, there was also 5 related key trends for ColourFutures™ 2012. For the unveiling of these 5 key trends, five photowalls were custom-made and built for the event. Each of these photowalls corresponded to the colour palette and theme of each of the 5 key trends of 2012 – One Small Seed, Delicate Mix, Rediscovered Heroes, Living Scrapbook and Different Worlds.

Because of the amount of trends we had, the challenge was to make each trend carry a distinct meaning to the guests – they had to leave the event knowing that each trend was a separate entity with a different story in itself. To engage the guests and create a connection between them and the five trends, we created the idea of attaching corresponding items to the theme. Each photowall with an accompanying model and props served as a simple recollection of the trend. For example, the key trend One Small Seed is about our personal bond with nature, and had real plants and gardening tools as the accompanying props for the relating photowall.

With relatable memes created and the use of photowalls and props allow Dulux’s message to be imprinted into the audience’s memory. Otherwise, the print-out photos given at the launch serve as a backup, just in case.

PR Executions

As part of this project, BRANDTHINK arranged for an exclusive media interview for the Netherlands-based Aesthetic Manager of AkzoNobel Decorative Coatings, Heleen van Gent. A noted colour expert, Heleen shared about the journey that the colour experts from all around the world take in the discovery of ColourFutures™ 2012. Heleen also provided an insiders view on how colours are able to invoke senses as well as provide opportunities. She also shared about various colour trends and how these trends translate into every day lives for people from all across the globe providing readers a more in-depth knowledge of what of ColourFutures™ is all about.

See Press Releases: AkzoNobel, Dulux Unveils Colour of the Year 2012 around Theme of ‘Possibilities’

Result

Lauches have a way to focus the audience in on key themes and messages and a well-executed event leaves the message to linger for months to come. That’s exactly what was achieved with ColourFutures™ 2012.

In the 3 weeks following the launch, Dulux ColourFutures™ 2012 secured media coverage across a variety of newsprint and publications, ranging from business to lifestyle. The message and news was disseminated across a wide mass of audiences.

Here are a selection of some of the coverage generated:

TV Coverage:

www.youtube.com/watch?v=xgjibQ_ggsM

www.youtube.com/watch?v=cL79v3Z7quA

www.youtube.com/watch?v=AqoSJ_UQEME

Other Resources:

Press Release: AkzoNobel, Dulux Unveils Colour of the Year 2012 around Theme of ‘Possibilities’

Facebook Album: https://www.facebook.com/media/set/?set=a.10150471831778338.426078.37431508337&type=1

From our unofficial blog: Behind the scene look / Event Report

For more information about our PR and events services, please contact us at +60-3-22872255. We’ll be more than happy to assist you for your brand or product launch campaigns.

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PR: Grand launch of Bang & Olufsen showcase gallery

BRANDTHINK Malaysia — Wed, 19 Oct 2011 05:22:33 +0000

Danish brand Bang & Olufsen, famed for its high quality audio and visual products opened its first flagship showroom in The Gardens Mall, Mid Valley. BRANDTHINK, via its regional partner MJ Group was tasked with all PR-related and launch event matters for the opening on the 13th of October 2011.

Recently voted as one of the coolest brands in the United Kingdom by research company Coolbrands, the launch of the Bang & Olufsen showroom was graced by VIPs as well as guests from the media. One of the key objectives of the PR campaign was to highlight the design sensibilities of the Bang & Olufsen brand through its BeoLiving concept. The BeoLiving concept was incorporated into the 1,400 square feet store, integrating high-class functionality with lifestyle. This concept seamlessly integrates through every facet of the home entertainment experience with push of a button.

In the limelight and on display that night was one of Bang & Olufsen’s newest and most modern technology yet – the 85-inch plasma TV, the BeoVision 4. The home cinema system is the first Full HD screen TV with 3D and is controlled by the Beo6 remote control. The giant home cinema system aims to deliver the ultimate TV experience with exceptional cinema quality.

The all-new BeoSound 8 was also the center of attention that night. The elegantly-designed powerful speaker dock for iPad, iPhone and iPod delivers top-notch sound performance wherever it is placed. It also comes with a unique manual room adaptation switch with three positions for the optimized sound performance. Two units of the BeoSound 8 were given out as lucky draw prizes that night.

To add pizzazz to the launch, these two stars of Bang & Olufsen were incorporated into the launch gambit. When the VIPs pushed a button on a remote control, the BeoVision 4, BeoSound 8 and other Bang & Olufsen products in the store was turned on and played the same audio and visual material, to the delight of those present.

Violinist extraordinaire Joanne Yeoh was roped in to perform for the launch. Her dazzling performance was enhanced by the powerful Bang & Olufsen speakers, adding dimension to the soundtrack of the momentous occasion.

Further resources:

Photo album from the Launch Event: Facebook Album

Press Release of the boutique opening: Bang & Olufsen opens flagship store in Kuala Lumpur, Malaysia

Product Press Releases:

Speaker docking gets serious with Bang & Olufsen

Bang & Olufsen launches new elegant TV giant with 3D

#InTheNews: BRANDTHINK Bags Two Accounts

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PR: Clinelle Brightening Serum Launch in Malaysia

PR & Publicity — Wed, 10 Aug 2011 14:13:23 +0000

Beauty brand Clinelle draws inspiration from the simple beauty of the daisy for the latest addition to its whitening range, the Clinelle Brightening Serum. Clinelle Brightening Serum contains daisy extract and functions to reduce dark spots on the skin, besides providing hydration and brightening the skin.

In ancient Roman times, the common daisy was used by soldiers as a medicine to treat cuts and wounds due to its healing properties. Daisies are also a favorite flower among children, who, since the Victorian era, would use it to make daisy chains for play. In terms of its horticultural value today, the common lawn daisy is seen as a weed that persists in growing close to grass level, and is not affected by mowing. Despite all of that, the daisy remains as a symbol of simplicity, beauty and brightness, a fact that can be contributed to its aesthetically pleasing appearance.

The launch of Clinelle Brightening Serum on 21st July 2011 at the Sky Lounge of Maya Hotel was attended by members of the media and selected Clinelle partners. It was a product launch like no other as plenty of activities were prepared for the attendees.

As the guests arrived, they were ushered to tables where they could get their caricatures done by artists, on stock paper created specially for the event. Light refreshments were served to all who were present.

In her opening speech, Senior General Manager of EIG Pharma Asia, Ms. Susan Lim, thanked the guests for their presence at the launch and introduced the newest addition to Clinelle’s whitening range – the Clinelle Brightening Serum.

She went on to explain the properties of the three ingredients that make the serum effective – the Melaslow agent, which attracts and holds water, essential oils, which soothes and balances the skin’s condition, and the unique Envinix system, which repairs, refines and reshields the skin. She then revealed the serum by lifting off a white cloth over a glass box, and a few models showcased bottles of it for the guests’ perusal.

The launch continued with a mingling and pampering session at the Hand Spa and the Beauty Bar. At the Beauty Bar, Skinalists (Clinelle skin experts) assessed the skin condition of the guests and prescribed the appropriate Clinelle product for them.

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PR: Amouage, inspired by Madame Butterfly

PR & Publicity — Thu, 28 Jul 2011 11:27:04 +0000

Madame Butterfly is a favorite among opera production companies and is one of the most played opera in the world. Written by Giacomo Puccini, this Italian opera was based on a short story set in Nagasaki, Japan.

The story is as follows: During his tenure in Nagasaki, a young United States Navy by the name of Benjamin Franklin Pinkerton is put into an arranged marriage with a young Japanese girl called Cio-Cio San, also known as Madame Butterfly. Theirs is a love that ends in tragedy. After their marriage, Pinkerton left for the United States for three years. Butterfly bore Pinkerton’s son (aptly named Trouble) but her love was never to be reciprocated. Waiting anxiously and patiently for Pinkerton’s imminent return, she is slapped in the face (figuratively!) when he returns with his American wife to take Butterfly’s son away. She proceeds to commit suicide.

It’s a haunting story of misguided love that inspired Oman-based House of Amouage to create its Honour perfume for men and women. Honour perfume takes its cue largely from the final aria of the opera – To Die With Honour (here referring to Butterfly’s suicide).

BRANDTHINK Malaysia was the official PR agency for the launch of Honour by the House of Amouage.

Its launch on the 27th of June at Sultan Lounge in Mandarin Oriental Hotel was a black-tie event. Media and guests alike were dressed to the nines as they arrived in the evening. The attendees mingled casually as Elaine Daly took to the stage as the host of the evening, introducing the perfume. Then she welcomed the Creative Director of Amouage, Christopher Chong, to tell the story behind the perfume. He’s the same man behind all of the House of Amouage’s fragrances – Jubilation, Lyric, Epic, Memoir and the Library collection.

After his brief speech on the fragrance’s inspiration and the story it tells, the Fragrance Film was played for the guests. It’s a short film with a haunting and melodic soundtrack to accompany stunning visuals. It was something you’d expect from an art house, loaded with symbolisms.

Afterwards, ardent fans of Christopher’s creations swarmed around him, some with Honour bottles in their hands for him to autograph.

The fragrance for women has Tuberose, Jasmine, Gardenia and Lily of the Valley. Each ingredient represents an emotion or a meaning. These four scents are brought together by Frankincense, Amber and Opoponax. Interesting fact: most sought after frankincense comes from the Dhofar region in Oman, where Amouage is from!

If you’re wondering what Honour smells like, it’s only available in one place in Malaysia – Isetan KLCC.

Resources:

1. Press Release: Honour by The House of Amouage
2. TV Coverage on NTV7 Bella Show:

www.youtube.com/watch?v=pHNleUcW734

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PR: Häagen-Dazs New Ice cream Smoothie Launch in Malaysia

PR & Publicity — Fri, 03 Jun 2011 10:40:37 +0000

How do you choose between something refreshing yet indulgently creamy? With a new twist to the same rich taste with twice the sensation! On May 6, 2011, Häagen-Dazs treated invited guests to a new spin to the luxury ice-cream category with the launch of the Ice Cream Smoothie.

Inspired by fruit smoothies, the Ice Cream Smoothie is an innovative blend of refreshing fruit sorbet and creamy fruit ice cream concocted by the world’s finest ice cream purveyor. The combination of texture and fruity flavor will excite the senses of all premium ice cream devotees with a burst of refreshing pleasure on a hot Malaysian day.

Twin Models with the Ice Cream Smoothie!

When we first plan the entire PR campaign for the launch, the challenge was to create a highly visible launch event to confirm Häagen-Dazs high-end positioning. We also wanted to make the launch a lot more fun by engaging more people including bloggers and celebrities. The theme of blending two delicious flavors into one gave rise to the idea of twin models.

In line with the bold new combination of ice-cream and smoothie, we presented a new twist to the launch and even manage to find actual twins to play the part! (thanks to our event partner). The real star of the show was rightly the Häagen-Dazs Ice-cream smoothie itself. We presented the new Ice Cream smoothie range with servings enough for every guests present, and there it was: the OMG moment.

Media targeted to attend the event were web and traditional print media, across a broad audience, including food, fashion and lifestyle. With the unveiling, guests which also included bloggers and friends of Häagen-Dazs were pleasantly surprised with the generous serving of the Ice Cream Smoothie creations. After all, who can resist a Häagen-Dazs ice-cream?

After the launch, photos of the event and the new creations were posted to Häagen-Dazs’ Facebook page where additional engagements online drive further buzz to the new range.

More photos: Visit our Facebook page album.

Press Release: Häagen-Dazs shakes it up with new ice cream smoothie

A selection of online buzz:

MSN Malaysia: Going Out > http://msn.goingout.com.my/haagen-dazs-ice-cream-smoothie-launch/

Mei Sze, Blogger > http://memoriesofmeiz.blogspot.com/2011/05/haagen-dazs-ice-cream-smoothie-launch.html

Leonard Chua, Blogger > http://www.leonardchua.my/2011/05/serendipity/

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PR: It’s a bird, it’s a plane, it’s DC Comics Super Heroes store!

PR & Publicity — Wed, 01 Jun 2011 10:00:50 +0000

If you are like many of us, we grew up with comic books and fell in love with characters such as Superman, Batman, Green Lantern and many others. There’s always a big pull when it comes to comics and DC Comics in particular because it is home to some of the world‘s most recognized super heroes. We are understandably wobbly with excitement when our team at BRANDTHINK Malaysia got the opportunity to be part of the launch of a brand new DC Comics Super Heroes flagship store in Malaysia!

J.T. Network Pte Ltd, licensees of Warner Bros Consumer Products officially launch its DC Comics Super Heroes flagship store on 31 May 2011 in the Pavilion KL’s Centre Court. The biggest DC Comics store ever in Asia, located on the 5th floor of Pavilion KL, will be home to DC Comics life-sized characters and an exclusive replica of the Batmobile and Batpod, promising a memorable customer experience on our local shores.

Our PR team at BRANDTHINK Malaysia was tasked with the public relations campaign surrounding the launch of the store in Malaysia.

As part of the launch, and also to celebrate the upcoming release of the “Green Lantern” movie, DC Comics in collaboration with J.T Network and Pavilion Kuala Lumpur hosted a weeklong celebration of exciting activities. Starting with the launch party, the event will featured a DC Comics fashion show revealing the store’s collection with performances by the talented Faizal Tahir and Desiree Tan. 2 lucky guests will each receive an amazing trip to New York City, while 30 others will win a pair of movie tickets to “Green Lantern,” starring Ryan Reynolds and Blake Lively.

The launch saw a record number of turnouts from members of the media and our friends from the blogging community who turn up in full-force with DC Comics clothing em-blazed with the Superman “S” logo.

We suspect that special appearances from your favourite DC Comics super heroes, Batman, Wonder Woman, Green Lantern, Hawk Girl, The Joker and Harley Quinn might have something to do with it.

View the press release: DC Comics Super Heroes Flagship Store Opening

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PR: Mother’s Day Gift Ideas

BRANDTHINK Malaysia — Sat, 07 May 2011 12:50:51 +0000

It’s that time of the year again where you’ll search for the perfect gift for the woman in your life that deserves to be celebrated. Whether it’s your mom, or the woman you love who birth your children, there’s the perfect gift waiting to be discovered.

SANUK

At SANUK, we love a pair of fancy sandals that dazzle up a lady’s look. The new SANUK sandals collection for women, Ibiza Masquerade has the sugar and spice that will excite the senses of all fashionista mothers! Inspired by a twist of Bohemian fashion groove plus a passion for feminine detailing, these everyday sandals make a great accessory to complete the plethora of outfits in your wardrobe. The Ibiza Masquerade is made with the ultimate soft rubber footbed and circular rubber shape Ibiza strap which secures the sandal comfortably on the foot! For more info visit: Sanuk Ibiza Masquerade: The Sandals for Modern Chic Mothers!

FitFlop

Mother’s Day is the best time to show how much you care for your Mother and this year, FitFlop helps to put up a smile on the face of this lovely lady in your life. The FitFlop Rokkit is the perfect gift of love for every mother out there. Inspired by the wildly popular FitFlop Rockstar Walkstar, the Rokkit is ornamentally treated all over with layer after layer of shimmering crystal beads all over the super-soft genuine leather upper. Building on the success of the brand’s glitter collections, this glitzy pair comes in two gorgeous colors of Black Diamond and Bronze Ore. Info: FitFlop Rokkit – The genuine gift of love and care for every mother

Häagen-Dazs

If you want to take your mom on a truly delectable treat, head over to Häagen-Dazs and taste its new range of ice cream, the Ice Cream Smoothie. Inspired by fruit smoothies, the Ice Cream Smoothie is an innovative blend of refreshing fruit sorbet and creamy fruit ice cream concocted by the world’s finest ice cream purveyor. The combination of texture and fruity flavor will excite the senses of all premium ice cream devotees with a burst of refreshing pleasure on a hot Malaysian day. The new Ice Cream Smoothie range comes in two flavors – Mango & Apricot which combines smooth Mango sorbet and creamy Apricot ice cream with succulent apricot pieces and Raspberry & Summer Berries, an enticing blend of Raspberry sorbet and gorgeously creamy Summer Berries ice cream. More treats at: Häagen-Dazs shakes it up with new ice cream smoothie

Roger Dubuis

If you would like to appreciate the special Mom in the most extravagant manner, then feast your eyes on the Roger Dubuis’s latest wonder. Making its debut in 2011 is the Excalibur Lady line with a model in several versions, for women only. This elegant and seductive watch catches the eye with distinctive dials, in pure ROGER DUBUIS style, and incorporates mechanical movements which have been developed by the Manufacture, each hallmarked with the prestigious Poinçon de Genève. Combining force with subtle sophistication, these 36mm diameter models are proposed in steel, white gold or rose gold, with or without diamonds. Read more at: A great mother’s day gift: Roger Dubuis Excalibur Lady

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Event: Graham-London with Mercedes GP F1 Party in Kuala Lumpur

BRANDTHINK Malaysia — Wed, 13 Apr 2011 08:43:16 +0000

In conjunction with the Formula One 2011 season, Anglo-Swiss watchmaker Graham-London hosted a private party on 6 April 2011 to launch its Mercedes GP Special Edition timepiece, the Mercedes GP Time Zone for the first time in Malaysia. BRANDTHINK Malaysia had the privilege of creating the entire experience for Graham-London and its guests.

Held at Bridge Bar on the 28th floor of G-Tower Hotel, the occasion was graced by Graham’s Brand Manager Mr. Pietro Tomajer, Graham’s International Marketing Director Mr. Olivier Degen and Mercedes GP Petronas Formula One team manager, Mr. Nick Fry. The event also saw the attendance of members of the media as well as Malaysia’s Youth and Sports Minister Y.B Dato’ Ahmad Shabbery Cheek, Bernie Chan, emcee of the event, Joey G, celebrity DJ of the night, Marion Counter and Ung Yiu Lin.

The launch continued with the introduction and welcome of a new friend to the Graham family, Mr. Azlan Iskandar, the national squash player who is currently ranked 10th in the world. “We are very glad and thank Mr. Azlan Iskandar for being a friend of us. His sports excellence, strong and edgy characteristics fit very well with Graham’s philosophy. “ Said Mr. Pietro Tomajer after presenting Azlan the brand very own famed Chronofighter. The introduction followed instantaneously by a Graham timepiece showcase of the Mercedes GP Special Edition Collection.

Guests were hyped with excitement through out the night with sought-after lucky draw prizes consisting F1 Grandstand tickets, F1 After-Race concert passes and a magnum sized GH Mumms champagne. To heighten the F1 excitement, there was also a specially created Graham car simulator for all racing enthusiasts at the party.

Resources

Press Release: Graham-London launches Mercedes GP Special Edition Watch

Facebook Album: http://www.facebook.com/album.php?fbid=10150212514453338&id=37431508337&aid=350169

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Event: IWC SIHH 2011 Press Preview

PR & Publicity — Wed, 30 Mar 2011 02:00:50 +0000

7 March 2011, Kuala Lumpur: The Gold Class of the GSC Cinemas in Pavilion Kuala Lumpur was the setting for an IWC affair as the luxury watch company gives members of the media a preview of its SIHH 2011 collection.

BRANDTHINK Malaysia’s PR team was tasked with coordinating the event that gives a nod to the rare beauty and classic elegance of its watches. One of the highlights of the event was the showcase of the Portfofino collection. For more than a quarter of a century now, the Portofino watch family has held a firm place in the collection from IWC Schaffhausen. It is not only the entry-level model to the exclusive world of IWC watches, but also the epitome of a classical wristwatch for individuals with style. In the same way that the picturesque harbour town of Portofino stands for the dolce vita of the 1960s, Portofino watches are a combination of rare beauty and simple elegance.

Portofino attracts them all: musicians and millionaires, actors and aesthetes. These attraction makes the selection of GSC as the venue appropriate to the style and glamour projected. Guests present at the event get to have an up close personal look at the collection.

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Event: MaxMara Spring/Summer 2011 Fashion Show

PR & Publicity — Sun, 20 Mar 2011 14:43:54 +0000

Fashion was in the air in March for our PR team at BRANDTHINK Malaysia. On a lovely afternoon of 10 March 2011, our PR and events team help weave a glamourous afternoon of fashion and style. Dazzling the local fashion aficionados, the MaxMara event was a classy sneak peak at its Spring/Summer 2011 collection. The fashion preview held at MaxMara Pavilion Kuala Lumpur boutique has brought a genuine panorama of the Italian runway glamour to the local scene.

The glitzy afternoon saw the attendance of representatives from MaxMara Italy, MaxMara’s enthusiasts, members of the Malaysian press, and a few familiar faces like the vivacious Chermaine Poo and stunning Nadine Ann Thomas, Miss Malaysia 2010. Guests were dazzled by the MaxMara fashion show featuring the season’s magnificent array of styles from the MaxMara and Sportmax collections. From earth tones, to more vibrant and daring tones like fuchsia, yellow and pink, the attention grabbing colours and prints heavily caught the attention of those present.

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(Work) Maximizing sports marketing opportunities

PR & Publicity — Wed, 16 Mar 2011 08:39:13 +0000

It’s been a busy quarter for our PR team as we handled several high profile sports marketing project for Carlsberg Malaysia. Our role was to maximize the media opportunities from various sponsorships of sporting events. Recently, Kronenbourg 1664 concluded a successful sponsorship of the BMW Malaysian Open. The event was a perfect opportunity to engage with consumers and members of the media and to showcase Kronenbourg’s brand personality.

Carlsberg also announced the sponsorship of the upcoming Maybank Malaysian Open, extending the sponsorship by 5 years and enrolling 5 Malaysian players as ambassadors.

Below are highlights of Carlsberg’s most recent sponsorship activities:

Feb 18, 2011: Ready. Set. Match with Kronenbourg 1664

Shah Alam, Feb 2010: Kronenbourg 1664 is bringing a taste of the French Art of Pleasure with the exclusive beer sponsorship of the 2011 Malaysian Open, a leg of the Women’s Tennis Association (WTA) Tour – the world’s leading professional sport for women.

Taking a cue from the French for their love for tennis, Kronenbourg 1664 is set to give fans of both French culture and tennis an experience not to be missed. Held at the Bukit Kiara Equestrian and Country Resort from 28 February – 6 March 2011, fans will be able to enjoy the taste of Kronenbourg 1664 as they watch 32 single players and 16 doubles teams’ compete in an exciting knockout style competition.

March 6, 2011: Kronenbourg 1664 hits aces with tennis fans

Kuala Lumpur, March 6, 2011: For fans of tennis, there was only one place to be on 6 March 2011. The BMW Malaysian Open was as exhilarating as promised and Kronenbourg 1664 was on hand to create a thrilling atmosphere at the tournament grounds. A sea of tennis fans adorned with Kronenbourg 1664 hats enjoyed nail-biting tennis matches featuring some of the world’s best women’s tennis players with a glass of the premium French beer in hand.

Facebook album: http://www.facebook.com/album.php?id=37431508337&aid=340803

March 8, 2011: Carlsberg signs on for 5 years as Main Sponsor of the Maybank Malaysian Open

Shah Alam, 9 March 2011: Carlsberg, Malaysia’s most preferred beer brand signs on as Main Sponsor of the Maybank Malaysian Open, from 2011 until the end of the 2015 season. The Malaysian Open is a co-sanctioned tournament of the European and Asian Tour and will see a stellar line-up of the region’s most outstanding golfers compete at the Kuala Lumpur Golf & Country Club from 14-17 April 2011.

To celebrate this milestone in Carlsberg’s golf heritage, Carlsberg is partnering with 5 Malaysian professional golfers in an effort to realize their full potential at the Maybank Malaysian Open and inspire young and upcoming avid golfers as role models. A total cash incentive of RM50,000 will be rewarded to all of the 5 players who finish the tournament and ranked as Top 25. The 5 promising Malaysian professional golfers are Ben Leong, M.Sasidaran, S.Sivachandran, Nicholas Fung and Khor Kheng Hwai.

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(Work) Creating the French Art of Pleasure with Kronenbourg 1664

BRANDTHINK Malaysia — Thu, 10 Feb 2011 04:58:15 +0000

Party-goers and fashionistas took on to the French lifestyle at the launch of Kronenbourg 1664, a super-premium French beer introduced by Carlsberg Malaysia. Kronenbourg 1664 is the best-selling premium beer in France and Malaysia joined more than 70 countries around the world including Hong Kong and Singapore to offer this refined brew.

About the New Brand

All over the world, the Kronenbourg 1664 beer attracts successful and discerning people who love beautiful things and know how to enjoy life. This super premium beer was named after the year Jerome Hatt, the founder of Brasseries Kronenbourg, first started commercial brewing. Since the fifties Brasseries Kronenbourg is France’s leading beer company, with a unique 350-year know-how and a famous portfolio of beer brands. In 2008 Brasseries Kronenbourg became 100% part of the Carlsberg Group. Today, Kronenbourg 1664 is the best-selling super premium beer in France and is sold in more than 70 countries.

The Work

To get the brand started in just the right way, our PR&Publicity team got on to work months in advance of the official December 2010 launch. Crafting messages and programs designed to invoke the beautiful French lifestyle, our team created exclusive tasting sessions with members of the media and key influencers to introduce the brand, its heritage, its philosophy and its refined taste.

The Big Launch

Together with friends over at CIA International, the big launch event was held at The Hill, Damansara Heights on 1 December 2010. From the start of the evening, street magicians, French maids and caricature artists introduced guests to the French Art of Pleasure. The 300 plus guests were also the first in Malaysia to savour the Kronenbourg 1664.

To add to the unmistakably French theme, each guest was able to customise a Masquerade mask. Guests were also encouraged to have their photographs taken in an elaborate French living room inspired by lavish decorations of Château de Versailles famous for evening soirees thrown by King Louis XIV during his reign. The year 1664 was the inspiration for the creation of Kronenbourg 1664 and marked the founding of the Kronenbourg Brewery by its founder, Jerome Hatt.

A French affair will not be complete without a glamorous fashion showcase presented by the House of Lanvin, Lancel and Givenchy. The showcase by these iconic French brands exemplifies what France is known for: luxury, indulgence and pleasure, qualities imbued within a Kronenbourg 1664.

Guests revelled into the night as they were entertained by the beautiful voice of Jeanie and the Jazzy Chillers band and with like-minded individuals for company, they shared an enjoyable evening with a Kronenbourg 1664 or two.

The Result

The new brand was received with acclaim and is well covered in all major newspapers and periodicals in Malaysia. As a result of intimate taste sessions, news coverage also centered on the pleasure of drinking the premium beer, highlighting its taste profile and fine ingredients.

For more on Kronenbourg 1664, visit the following resources:

1. Press Release, Launch - Kronenbourg 1664 hits Malaysian shores with a fine taste of the French Art of Pleasure

2. Press Release, Post Event - A French Affair – Kronenbourg 1664 launches in style

3. Case Study - Creating the French Art of Pleasure with Kronenbourg 1664

4. Photos – on BRANDTHINK Facebook & on Kronenbourg 1664′s Facebook Page: Launch, Guests 1, Guests 2, Fashion Show.

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(Work) Media Visit with abundance of joy and Happiness

PR & Publicity — Mon, 31 Jan 2011 06:30:06 +0000

To spread joy and Happiness, Carlsberg Malaysia together with our PR team recently concluded a special media visit to members of the media. The highlight of the media visit was the Carlsberg Happiness Float, a 28ft by 12ft float decorated with prancing horses, which symbolize the outpouring of success in the new year and 10 statues of metal rabbits as it will be the Year of the Rabbit.

The brewer officially launched its CNY campaign on the auspicious date of Jan 11, 2011 (or 11.1.11) by unveiling the float procession at Carrefour Kota Damansara, making its way to Giant and Tesco to bless shoppers.

Press Coverage from The Star, 28 Jan 2011

“The way we approach CNY is to build on the already exciting Chinese traditions. We are now visiting the media, the wet markets and our partners to get this “Hei” feeling to consumers,” says Soren Ravn, Managing Director of Carlsberg Malaysia.

The visiting team was accompanied by a lion dance troupe that entertained members of the media as well as 8 Fook gods who spread cheer and Happiness to everyone.

For full photos, please visit our Facebook Gallery on the Carlsberg CNY 2011 Media Visit.

You can also view the press release of the CNY2011 Campaign Launch, view the Launch Photo Gallery and view the CNY Movie “Homecoming” press release and Photo Gallery.

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