BRANDTHINK Malaysia » PR & Publicity

(Work) Carlsberg kicks-off football campaign with Team England

PR & Publicity — Mon, 14 Jun 2010 08:53:01 +0000

Event Report: Football legend John Barnes makes special guest appearance at Carlsberg press event

With only two weeks remaining before the kick-off of the World Cup, Carlsberg spared no expense to build football excitement surrounding the beautiful game. Celebrating its launch of its Football Tour with Team England, Carlsberg hosted the Carlsberg Futsal Cup with special appearance by John Barnes, a football legend and Team England player. During the event, Carlsberg unveiled the Carlsberg Tour Bus that will take its football flavour across Malaysia with a bus-load of cheerleaders, percussionists and football fanatics.

Held at the rooftop of 1 Utama Shopping Centre, 16 teams consisting of Carlsberg staff, members of the media and football fans from the Liverpool Supporters Club Malaysia played friendly matches for the bragging rights to become winners of the Carlsberg Futsal Cup and a prize money of RM10,000.00.

Fans and supporters of the various teams who turn up at the event made the atmosphere simply amazing. The excitement of the morning was just as highly charged as if you were watching a professional tournament. There were plenty of cheering and sighs with every goal and every near miss during the game.

At the end of the tournament, the team from Liverpool Supporter’s Club Malaysia emerged as Champions, winning a closely fought match with Adoi Magazine in the finals.

“This has certainly been a great day for Carlsberg and a great success. These teams had played tremendously well and the wins were well deserved. Congratulations to the champions for a game well played and to the runners up, better luck next time and well done for giving your best shots”, said Soren Ravn, Managing Director of Carlsberg Malaysia after he presented the trophy to the champions.

The Legendary John Barnes of Team England was a special guest of Carlsberg at the event. The English football star and once a player at Liverpool during the 90s drew an adoring crowd as he spent the day taking photographs and signing autographs with football fans. His charming personality and sense of humour become highlights at the launch.

Together with the Carlsberg Management Team led by Soren, Barnes played in an exhibition match against the Champions of the Futsal Cup. The match was an exciting privilege enjoyed by the winning team and cheered on by guests as well as Carlsberg staff, cheerleaders and the percussion section. He also took some time to run a football clinic and showed participants some football moves to improve their game.

“I would like to thank Carlsberg for the reception I have received in Malaysia and also for supporting Team England. I’m pleased to be here as part of your football celebration,” said Barnes as he presented Soren with a Team England scarf on behalf of the team. “Carlsberg shared with me some of the activities they have in store for you and I’m sure it will be a very exciting time in Malaysia throughout the tournament.”

The entertainment of the day began with Soren Ravn unveiling the Carlsberg Tour Bus, and the football tour team consisting of cheerleaders, percussionists and football fanatics. The team entertain the guests with a dizzying array of dance and percussion, fuelling the energy with samba rhythms reminisce of football fever. As a tribute to Team England, there were special appearances by famous English icons such as the British Royal Guards and the British Police “Bobbies” during the Tour.

“This is a great start to the Carlsberg football campaign. Let every goal, every win and every celebration start with a Nice One!” quips Soren to the guests.

www.youtube.com/watch?v=GBQp-mxsw4I

For more photos, please visit BRANDTHINK Facebook Page.

View the Carlsberg and Team England partnership press release.

(Work) Danish Royal Stout unveils new ambassador at press event

PR & Publicity — Sun, 13 Jun 2010 20:00:28 +0000

Carlsberg Malaysia held a press conference on 2 June 2010 to unveil the new face for Danish Royal Stout, Mark Cheng Ho-Nam. The deal signed between Danish Royal Stout and Mark, a renowned actor of blockbuster movies such as Election 2, Rogue Assassin and Young & Dangerous 5 will see the release of an extensive campaign that will propel the brand’s growth in the market.

“This association with Mark Cheng who has a strong character and personality complements the genuinely brewed stout of Danish Royal Stout that is smooth in taste,” says Ole S. Nielsen, Marketing Director of Carlsberg Malaysia. “Our goal is to bring wider exposure to the Danish Royal Stout brand and with Mark, we will appeal to a larger audience who resonate with Mark’s outlook on life.”

Click here to see full press release.

(Event) Cortina Watch official launch at Suria KLCC

PR & Publicity — Thu, 01 Apr 2010 09:00:15 +0000

On the afternoon of 1st of April, Cortina Watch reached another significant milestone as it celebrated its fourth boutique opening in the iconic Suria KLCC in Malaysia with a big bang. The celebration saw the attendance of a few prominent VIPs, business partners of Cortina Watch and members of the Malaysian press.

The afternoon started with a warm welcome by emcee Elaine Daly who announced the arrival of the distinguished guest of honor, Dato’ Dr. Ong Hong Peng Secretary General, Ministry of Tourism Malaysia. Soon after, welcome speeches were given by Mr. Teh Soon Kheng General Manager of Cortina Watch Malaysia and Dato’ Dr. Ong Hong Peng.

The afternoon proceeded with a ribbon cutting ceremony which was performed by Dato’ Dr. Ong Hong Peng, Mr. Teh Soon Kheng and Mr. Jeremy Lim, Regional General Manager of Cortina Watch. Immediately after, guests were treated to an exhilarating performance by the exuberant Khuan Loke Association Lion Dance Group.

Guests continued to mingle with each other amongst an unbounded flow of champagne and canapés as they admired the featured timepieces in the boutique.

Regional General Manager of Cortina Watch, Jeremy Lim says, “We are thrilled to be amongst some of the finest international brands here at the iconic shopping arcade of Kuala Lumpur. Over the years, our focus has always been a one stop luxury timepiece provider and this is the experience we want to give to our valued customers”.

He added, “we are also indeed very honored to have Dato’ Dr. Ong Hong Peng grace our launch this afternoon. With our boutique being situated in the Golden Triangle we certainly hope that the expansion will contribute in driving the tourism industry in Malaysia”

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BRANDTHINK Malaysia assisted Cortina Watch in handling the press event as well as media relations. The event saw the attendance of over 60 members of the media.

To view the Cortina Watch Launch Press Release, please visit BRANDTHINK NewsFeed at http://newsfeed.brandthinkasia.com

(Work) Latest Releases for the FMCG sector

PR & Publicity — Thu, 18 Mar 2010 02:00:06 +0000

Below are the most recent press releases for the Fast-moving Consumer Goods (FMCG) sector released by BRANDTHINK Malaysia’s PR unit on behalf of clients in Malaysia.

Carlsberg Malaysia

March 17, 2010: Come in Green! Celebrate St. Patrick’s Day with Connor’s Stout

March 15, 2010: Carlsberg brings action and drama to fans at the Maybank Malaysian Open 2010

Jan 8, 2010: Carlsberg throws a lucky winner a private party!

Jan 7, 2010: The Outpouring of Prosperity on 褔 “Fook” Day

Media Centre

To view the latest media releases from BRANDTHINK, please visit our NewsFeed media centre at http://newsfeed.brandthinkasia.com or follow us on Twitter @BRANDTHINK.

(Work) Roger Dubuis Press Conference, 6 Oct 2009

BRANDTHINK Malaysia — Wed, 07 Oct 2009 09:21:21 +0000

Kuala Lumpur, 6 Oct 2009 – Being one of the world’s leading luxury goods groups, Richemont always keeps its eyes open for identifying watch manufacturers that will provide a synergistic effect for its portfolio of first-class brands. The extraordinary craftsmanship and innovativeness of the watches and in-house movements of ROGER DUBUIS, Manufacture, draw the attention of Richemont.

A special press conference was held for Malaysian media to announce the latest developments from ROGER DUBUIS since it was acquired by Richemont Luxury. Click here for the press release.

The BRANDTHINK PR team was tasked with managing the press conference as well as assisting Richemont to communicate the rich developments that they’ve brought to Roger Dubuis. Roger Dubuis’ 2009 Collection was showcased during the press event.

For more information about Roger Dubuis, please contact BRANDTHINK at 603-22872255.

New Autumn/Winter 2009 Collections

PR & Publicity — Thu, 30 Jul 2009 09:26:40 +0000

Autumn/Winter is in the air, and BRANDTHINK NewsFeed just released a collection of press kits for features in publications in Malaysia.

Featuring the latest collections from renowned brands such as MAX&Co, Bally and Caran D’ache – the season’s collection will prove to be a hit in Malaysia for the trendy and fashionable.

MAX&Co – Concept for Autumn/Winter 2009/10 – Just Me. On stage & backstage. Eclecticism galore. Dedicated to all those young women who want to feel free to express their own personal style, playing a host of different roles on the grand stage and behind the scenes, depending on how they feel at the same time.

Bally Women’s A/W 2009 – ‘Looking at Helmut Newton’s iconic portraits of Charlotte Rampling and Bianca Jagger, I am constantly mesmerized by his ability to create luxury out of simplicty; taking this inspiration as a starting point I wanted to create a collection that captures the excitement, energy and creativity of urban life.’ – Brian Atwood

Bally Men’s A/W 2009 – ‘From head to toe I wanted this collection to capture the tangible energy and creativity of city life. Originally I was concentrating on interpreting a classic tailored look, when I saw an amazing shot of Steve McQueen working on his motorcycle; instantly the collection came together; clean, modern and simply urban.’ – Brian Atwood

Red Cliff by Caran d’Ache – Caran d’Ache, Maison de Haute Ecriture, brings out its new “Red Cliff” Limited Edition – first born of the Jewels of History collection – first crossover pen with a blockbuster ever made.

Dragon by Caran d’Ache – Caran d’Ache, Maison de Haute Ecriture, announces its new Limited Edition, “Dragon” created in collaboration with the Swiss jeweller, Edouard Jud. It is a unique collector’s piece and its decoration, based on the image of a dragon, is an enchanting combination of strength and delicacy.

To request a press kit, please call BRANDTHINK Malaysia at +60-3-2287225.

Cortina Watch – Penang Press Conference

PR & Publicity — Fri, 05 Jun 2009 04:11:43 +0000

PENANG, 4 June 2009 – Cortina Watch, the leading retailer and distributor of luxury timepieces in Asia is proud to announce the opening of its first multi-brand boutique in the island of Penang. The boutique is located at Gurney Plaza, touted as Penang’s premier lifestyle mall.

The press conference was officiated by YAB Lim Guan Eng, Chief Minister of Penang, Malaysia.

Click here for the press release of the opening.

First look with MAX&Co!

PR & Publicity — Tue, 07 Apr 2009 16:39:05 +0000

Opened for only 7 days at the Pavilion Kuala Lumpur, MAX&Co held an exclusive preview for the Media as well as invited guest of Hilton’s Zeta Bar on April 7, 2009. The preview showcases the season’s dazzling array of styles.

For more information about MAX&Co, please contact BRANDTHINK at +60-3-22872255.

MaxMara’s Fashion Explosion

PR & Publicity — Fri, 27 Mar 2009 09:38:29 +0000

Kuala Lumpur – On the evening of 12^th March 2009, MaxMara officially launch its largest boutique in South East Asia at the prestigious Pavilion Kuala Lumpur with a cocktail party. Located on the Couture Level of the shopping mall, it has joined a string of world-renowned luxury brands by providing a touch of Italian fashion.

For more images, visit BRANDTHINK’s FaceBook page.

—- Another event by BRANDTHINK —- For more information, call +60-3-22872255 or visit http://www.brandthinkasia.com.

Breitling’s first aviation party in Malaysia

BRANDTHINK Malaysia — Fri, 07 Nov 2008 06:57:58 +0000

5 November 2008, Kuala Lumpur: Breitling, a Swiss luxury timepiece brand that is synonymous with the world of aviation, together with Cortina Watch, Asia’s leading retailer of luxury timepieces, launched the new Breitling Chrono-matic 49 by staging its first ever “aviation” party in Malaysia on the evening of 5th November 2008 at Zeta Bar, Hilton Kuala Lumpur.

More than 180 guests and media graced the event and witnessed the unveiling of Breitling’s latest Chrono-matic 49, launched for the first time in Malaysia since it was introduced in BaselWorld 2008. It was a star-studded affair and an evening of sheer glamour.

More information visit:http://newsfeed.brandthinkasia.com/2008/11/breitling-chrono-matic-49-launch-party/