BRANDTHINK Malaysia » News

Looking for a career in an Ad, Digital, PR agency in Malaysia?

BRANDTHINK Malaysia — Thu, 22 Dec 2011 22:29:38 +0000

Our agency is growing at a rapid pace. With record new business wins in the past 5 months, together with us being named one of the top direct marketing and PR agencies in Malaysia, we’re now looking for great people to join our team. So, if you’re interested in becoming part of the family, we’re looking for qualities that will make you jump out from the crowd.

PR Associate (Team Lead, Senior Position, December 2011)

As a PR Associate, you will manage a portfolio of diverse and interesting accounts, demonstrate credibility with senior clients who will look to your counsel and advice for PR strategies and results. You must be a team player with the ability to lead, coach and motivate a team of PR executives while facing challenges headon.

You are independent, with at least 3-5 years of PR experience with at least 1-2 years experience within an agency team, preferably in similar positions. You would be expected to have well developed media relations skills, excellent writing ability and an in-depth knowledge of the business, consumer and lifestlye space.

Successful candidates will also be involved with new business initiatives and would be part of the team to shape the future of the agency. Should you be successful, you will be rewarded with a competitive salary and benefits package and excellent career development opportunities.

A BRANDTHINK PR Associate is:

Responsible for leading client accounts, and supporting all elements of the clients’ PR program.
Able to lead a team to drive media, bloggers and influecers campaigns.
Possess the ability to craft content stories, spot newsworthy angles and successfully pitch to the key stakeholders;
Be of leadership potential, of oneself, of peers and of superiors.
Able to inspire confidence and trust, demonstrating knowledge and understanding of marketing communications that will drive PR results
Initiate and lead the development of account strategy and tactics with team members.
Able to manage execution of projects including events, features, news announcements and review programmes.
Active on social media platforms and have experience in applying to communication campaigns

Requirements:

Candidate must possess at least a Bachelor’s Degree, Post Graduate Diploma, Professional Degree, Finance/Accountancy/Banking, Marketing, Advertising/Media, Mass Communications, Law or equivalent.
Required language(s): Bahasa Malaysia, English
At least 3-5 year(s) of working experience in the related field is required for this position.
Preferably Senior Executives specializing in Public Relations/Communications or equivalent.
2 Full-Time positions available.

Impress us with who you are.

PR Executive (Junior Position, Fresh Graduate, December 2011)

As a passionate driver with at least 1-2 years of PR experience, you will work on great brands with campaigns that target media, online, bloggers and influencers. You are a self-learner who is able to hit the ground running and work with the team to drive the implementation of PR campaigns to achieve our clients’ objectives.

A BRANDTHINK PR executive is:

Responsible for client accounts as part of the team, and supporting all elements of the clients’ PR program.
Able to lead a team to drive media, bloggers and influecers campaigns.
Possess the ability to craft content stories, spot newsworthy angles and successfully pitch to the key stakeholders;
Be of leadership potential, of oneself, of peers and of superiors.
Able to inspire confidence and trust, demonstrating knowledge and understanding of marketing communications that will drive PR results
Initiate and lead the development of account strategy and tactics with team members.
Able to manage execution of projects including events, features, news announcements and review programmes.
Active on social media platforms and have experience in applying to communication campaigns

Requirements:

Candidate must possess at least a Bachelor’s Degree, Post Graduate Diploma, Professional Degree, Business Studies/Administration/Management, Finance/Accountancy/Banking, Marketing, Advertising/Media, Mass Communications or equivalent.
Demonstrated experience in all phases of client service, including execution of PR plans, media pitching, and research.
Required skill(s): Writing, Public Speaking, Presentation.
Required language(s): English
At least 1 year(s) of working experience in the related field is required for this position.
Preferably Junior Executives specializing in Public Relations/Communications or equivalent.
2 Full-Time positions available.

Impress us with who you are.

Web Designer (Web, Mobile, Junior Position, Fresh Graduate, Dec 2011)

As a passionate self-starter who lives, breathes everything digital, you will work on great brands with campaigns that target all spectrums of digital marketing including web, Facebook, Twitter and other social media platforms. You are a self-learner who is able to hit the ground running and work with the team to drive the implementation of digital campaigns to achieve our clients’ objectives. You must be able to learn new skills as they appear and adapt to changing technologies such as WordPress, HTML5, and mobile design.

Requirements:

Candidate must possess at least a Professional Certificate, Diploma, Advanced/Higher/Graduate Diploma, Advertising/Media, Art/Design/Creative Multimedia or equivalent.
Required skill(s): html5, WordPress, PHP, Adobe PhotoShop, Macromedia Flash, Macromedia Dreamweaver.
At least 1 year(s) of working experience in the related field is required for this position.
Preferably Junior Executives specializing in Arts/Creative/Graphics Design or equivalent.
2 Full-Time positions available.

Digital Brand Planner

As a Digital Brand Planner for BRANDTHINK, your responsibility will include crafting strategies that will assist our clients dominate the digital space, including social media, the web, and mobile internet. You will be responsible for strategy and direction of key clients in the digital space in Malaysia, and to manage and execute digital campaigns for new and existing clients.

We have a small but rapidly growing practice and we’re looking for aggresive and passionate catalyst to become the next Agency of the Year in this category.

Requirements:

To be successful in this role, a BRANDTHINK Digital Brand Planner must possess:

Understanding of social media, and how that works with the entire space of marketing communications
Proven experience in managing owned and earned communities\
Knowledge in mobile applications and how that affects communications in the digital space
Knowledge of social medial platforms
Ability to support and execute digital campaigns.
Possess 1-2 years of relevant experience and with a BS/BA in Communications, Multimedia, Graphic Design, PR, Journalism, Marketing, Advertising or Business.

Impress us with who you are.

We’re also on a constant lookout for great:

Web Designers
Graphic Designers
Event Producers

Why Join Us?

BRANDTHINK is one of Malaysia’s fastest growing marketing services agency. We have established ourselves as a growing agency providing not only advertising services, but PR, events, activation and digital. Since 2000, we’ve work with major clients in luxury, fashion, lifestyle and technology to launch iconic brands and products in Malaysia, Singapore and other countries in Asia Pacific, generating millions of advertising awareness, brand value and publicity. Our work seals our reputation as the go-to agency for marketing to the affluent. In 2011, we are voted PR Agency of the Year (Silver) and Direct Marketing Agency of the Year (Bronze) by Advertising+Marketing Magazine, making us one of the best agencies in Malaysia to work for.

For application tips, please read our CareerCentral guide.

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#InTheNews: Sanuk Gets Social

BRANDTHINK Malaysia — Sat, 26 Nov 2011 07:02:54 +0000

California-based footwear brand Sanuk has launched its ‘A Date with my Sanuk <3‘ Facebook campaign with BRANDTHINK Malaysia’s social media team. The news story about BRANDTHINK Malaysia was published on Marketing-Interactive.com on Nov 24, 2011.

#InTheNews: Sanuk Gets Social

Malaysia – California-based footwear brand Sanuk has launched its ‘A Date with my Sanuk <3′ Facebook campaign to increase brand awareness among Malaysian consumers.

To take part, consumers will have to like Sanuk’s Facebook page and answer the question: How crazy will you go to get a date with our precious Sanuk? Upon submission, they will be in the running to win a 3 day 2 night stay at Hard Rock Hotel Penang.

Jui Hong Teoh, managing director for Brandthink Malaysia, the agency behind the campaign told A+M that the campaign was created to reflect Sanuk’s brand persona.

“Taking its name from the Thai word for fun, Sanuk’s brand is fun-seeking tying back to its roots in Southern California. Having a theme around vacations, island beaches, a stay in Hard Rock Hotel reflects that persona.”

Teoh added that platforms such as Facebook was becoming a major source of traffic to both online websites and offline stores alike.

“Having a presence in these social platforms, we hope to tap into the increasing use of the Internet by consumers to seek product information and leverage on the new social layer to gain referrals and recommendations,” Teoh said.

Within a week of the launch, Sanuk Malaysia has gained more than 3,000 new fans to its Facebook page.

The campaign targets the demographic of 18-40 years old, who are fashionable, love beaches and casual wear and are on the look-out for something distinctively designed.

Promotions for the campaign will run in the form of advertising on Facebook using Facebook’s social ads platform and a PR campaign targeted at online media and blogs.

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#InTheNews: BRANDTHINK Bags Two Accounts in Malaysia

BRANDTHINK Malaysia — Sat, 15 Oct 2011 10:18:37 +0000

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on Oct 14, 2011

BRANDTHINK Bags Two Accounts

Malaysia – Local PR agency Brandthink has added two new clients namely, German domestic appliances manufacturer Miele and audio and video manufacturer Bang & Olufsen, in Malaysia.

For Miele, Brandthink is working to boost the brand’s awareness in Malaysia, with the mandate to oversee its day-to-day PR activities in the local market.

Jui Hong Teoh managing director of Brandthink said since it was the brand’s official entry into the Malaysian market the agency is eager to start on the account.

“This win is great news for our agency. It’s good old fashion public relations work with an eye towards ensuring favorable reviews of the brand particularly amongst the affluent market segments.”

For Bang & Olufsen, the agency will raise the profile of the brand for its new distributor, Singapore-based MJ Group, with the launch Bang & Olufsen’s flagship store at The Gardens Mall, Kuala Lumpur. The solo concept showroom will mark the brand’s re-emergence into the Malaysian market.

Over the next few weeks the agency will be introducing the Bang & Olufsen experience to Malaysia via many private tours and demonstrations with members of the media, starting from launch day.

Commenting on the market for luxury products, Teoh added: “The affluent market is a strong and growing market. More Malaysians today are discovering a palette for all things refined. Consumers who value the finer things in life will take to the design-conscious values of Bang & Olufsen and its products.”

Bang & Olufsen: Bang & Olufsen opens flagship store in Kuala Lumpur, Malaysia

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Thank you, Steve Jobs

BRANDTHINK Malaysia — Thu, 06 Oct 2011 02:05:08 +0000

You’ve changed the world.

But more profoundly, you have changed us.

It was the Apple you created that gave our agency a big break, and allowed us to grow into who we are today.

You’ve inspired us. You’ve given us great innovations to share with fans here in Malaysia.

The world will never be the same.

Farewell, and thank you.

www.youtube.com/watch?v=UF8uR6Z6KLc

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PR & Direct Marketing Agency of the Year 2011

BRANDTHINK Malaysia — Fri, 01 Jul 2011 15:00:06 +0000

BRANDTHINK wins 3 major awards – PR Agency of the Year 2011 (Silver Award), PR Agency of the Year 2011 (Local Hero Award) and Direct Marketing Agency of the Year 2011 (Bronze Award)

I take great pleasure in what I am about to announce to our clients, partners, staff and family. Two days ago on June 29, 2011, Advertising+Marketing Magazine announced that BRANDTHINK Malaysia has been named the Silver Award Winner of the PR Agency of the Year category and the Local Hero Award winner making us the best local PR Agency in Malaysia. We also took home the Bronze Award for Direct Marketing Agency of the Year!

For most of the night at the Gala Dinner, our hopes were pinned on winning the Local Hero, as being an independent agency, we knew it’s a David vs Goliath fight with major multinational agencies that share the finalist roll call with us. Little would we imagine that our agency, a small upstart with a narcissistic over-the-top believe in ourselves could be bestowed with such an honour!

And what makes it sweeter is that these Awards are completely judged by client marketers. The group of people whose opinion truly matter to us. Almost 500 client-side marketers and advertisers in Malaysia participated in Boardroom Research’s Marketing Trends survey. These are genuine decision-makers and influencers represented across various industries and geographical areas of responsibilities. Clients.

We knew we are somewhere in the Top 10 in terms of rankings within these two categories: PR Agency of the Year and Direct Marketing Agency of the Year. However unlike previous years when we won the Local Hero Award for Direct Marketing Agency and Creative Agency of the Year, we needed to do more.

As a finalist, we had to impress nine judges: leaders in their respective fields. People we dream to have as our clients. These nine individuals evaluated our agency based on our Business Performance (30%), Project Performance (30%), Staff Stability (15%) and Vision and Leadership (25%).

When we heard our name called, we froze in astonishment for just a moment before erupting into joy, happiness and a sense of achievement.

On behalf of the BRANDTHINK family, we thank these 9 judges, and everyone who nominated us via the Boardroom Research survey. But the people we truly must be grateful for are our clients who placed not only their trust, but place their money where their mouths are. Without their leadership and support we would not have been given opportunities to do great work for great people. Our team would not have the satisfaction of the job well done and we would not have been on that stage, accepting this honor. We would not have the chance to be a great.

While winning Silver and Bronze has given us an unbelievable level of stress to repeat this performance a year down the road, but it has strengthen our resolve and believe. We now know we need to aim much much higher and see ourselves as equals amongst giants.

For that, I am grateful, thankful and hopeful. For the future of our agency.

To infinity and beyond!

Yours sincerely,

Jui Hong Teoh - Managing Director, BRANDTHINK Malaysia

Agency of the Year Judges:

Chee Pok Jin, Chief Marketing Officer, Celcom

CK Tan, Managing Director, Pernod Ricard Malaysia

David Chong, Senior Vice President Strategy & Marketing Retail Banking, CIMB Bank

Gerry Power, Managing Director, TNT Express Worldwide

Matthew Willsher, Chief Marketing Officer, Maxis Communications

ST Rajen, Head Strategic Alliances & Marketing Retail Banking, RHB Bank

Tay Ai Leen, Corporate Communications Director, L’Oreal

Wendy Tan, Marketing Director, Courts Malaysia

Yohani Mohd Yusof, Director Group Marketing & After Sales, Proton

Profile of BRANDTHINK Malaysia as printed in Advertising+Marketing magazine.

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#InTheNews: Kronenbourg 1664 Blanc in Malaysia

BRANDTHINK Malaysia — Fri, 01 Jul 2011 10:00:35 +0000

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on July 1, 2011

Kronenbourg High On Fresh Brew

Malaysia – Following the recent launch of its flagship brand Kronenbourg 1664, Carlsberg has introduced its French beer variant Kronenbourg 1664 Blanc, promoting the product through a PR campaign.

Started on 29 June, the push targets affluent beer drinkers engaging them via Kronenbourg’s Facebook page.

According to Brandthink, the agency behind the exercise, the campaign runs on the theme “The French Art of Pleasure”.

In line with the tagline, a slew of activities are being executed with the aim to help consumers further connect with the beverage and develop a sense of brand association.

The official launch saw the product introduced to an exclusive group consisting of members of the media, brand managers, celebrities, bloggers and societies’ elite.

Kronenbourg 1664 Blanc beer will be available exclusively at selected outlets beginning this month.

Further reading:

1. Press Release - Beer connoisseurs to get the taste of the new Kronenbourg 1664 Blanc

2. Kronenbourg Malaysia Facebook page – http://www.facebook.com/kronenbourg.MY

3. Kronenbourg 1664 Launch Press Release - A French Affair – Kronenbourg 1664 launches in style

4. Other Kronenbourg Press Releases - http://newsfeed.brandthinkasia.com/category/fmcg/kronenbourg/

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#InTheNews: Where’s the Party?

BRANDTHINK Malaysia — Fri, 24 Jun 2011 16:08:27 +0000

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on June 24, 2011.

Where’s The Party? Asks Carlsberg

Malaysia – As a follow-up to its recent global re-launch, Carlsberg has organised an event themed ‘Where’s The Party?’ set to take place from 25 – 26 June at a secret venue to stir up major buzz.

Press ads have launched across several local dailies including The Sun and selected magazines like The Score while a host of digital executions have kicked-off across various online channels.

An exclusive by-invitation only affair, customers of the brand are required to participate in a series of online consumer contests via platforms such as Facebook and MSN in order to qualify as an invitee.

The main objective of the on-ground activity is to bolster the beer giant’s brand positioning, “That Calls for a Carlsberg”.

“This party best represents who we are as a brand – always keeping up with times and on the look-out for ways of improving as well as reaching out to all our consumers,” says Soren Ravn, Carlsberg Malaysia MD.

Creatives for the campaign were done by Euro RSCG while media buying and planning activities were handled by OMD. Brandthink is the public relations agency for the account.

Further reading:

1. Press Release - Carlsberg keeps the excitement brewing and partygoers guessing with Where’s the Party?

2. Read our blog on Where’s the Party by Carlsberg - as seen from behind the scenes from our eyes.

Carlsberg / Party / Brewery / Shah Alam

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#InTheNews: IWC Schaffhausen Clocks In With Brandthink

BRANDTHINK Malaysia — Fri, 06 May 2011 11:00:19 +0000

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on May 6, 2011.

IWC Schaffhausen Clocks In With Brandthink

Malaysia – IWC Schaffhausen has appointed Brandthink Malaysia as its official public relations agency for the local market. The account was awarded without a pitch on 1 April, with the agency appointed on a retainer basis.

It is tasked with driving the brand’s communication strategies, aligning its brand messages and disseminating it across various media platforms via day-to-day PR duties and social engagement activities.

In addition to IWC, Brandthink also renewed its PR retainer with Roger Dubuis for another year, a brand the agency has worked on since 2006.

The luxury watch brand is the agency’s pioneer PR client, a result of a request made in 2008 by the brand’s distributor at the time to combine events, PR and advertising into a single agency.

“With Malaysians being increasingly affluent, there are opportunities IWC and Roger Dubuis can tap into that will grow their brands here in Malaysia. It’s going to be a pretty busy year,” said Jui Hong Teoh, managing director of Brandthink.

IWC is a luxury Swiss timepiece manufacturer and a brand under the Richemont Luxury group that carries names such as Cartier, Van Cleef & Arpels and Piaget.

With work on the account well underway, the agency recently concluded a preview event for IWC’s latest Portofino collection with local media. It is understood that with the improving economy, the Swiss luxury brand intends to be more aggressive in the coming months with promoting its collections domestically.

“Affluent marketing has always been at the core of our agency. That’s how we started and that’s how I see us growing for the foreseeable future,” Teoh added.

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In support of the LaSenza Cervical Cancer Awareness Campaign

BRANDTHINK Malaysia — Sun, 20 Mar 2011 02:00:20 +0000

Every year over 750 out of 1,500 Malaysian women who are diagnosed with cervical cancer die because of late diagnosis. Incidentally, Malaysia has one of the highest cases of cervical cancer in comparison to western and other Asian countries.

Because of this, La Senza is lacing on the teal ribbon in support of the awareness and prevention of cervical cancer amongst Malaysian women. La Senza’s mission is to implement social change towards a common goal of preventing cervical cancer amongst the women of Malaysia.

Our agency is fully supportive of this mission and as such is contributing resources to helping La Senza pursue this agenda. BRANDTHINK’s interactive team has been hard at work in creating a campaign site that allows information about the risk of cervical cancer and encouraging women around Malaysia to protect themselves.

TeamLasenza.my Website

To increase public awareness and understanding of cervical cancer
To educate women on the benefits of early prevention • To raise funds for the support and prevention of cervical cancer

Throughout this campaign, you will find many opportunities to join our fight against cervical cancer. Women, let’s be responsible for ourselves as well as our loved ones. We urge you to visit the website, read the information and Take the Pledge. Fight with us, protect yourself, protect others.

More resources

Team Lasenza Website: http://teamlasenza.my

Supporting the campaign widget: http://teamlasenza.my/support-us/

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#InTheNews: Brandthink Scoops Häagen-Dazs

BRANDTHINK Malaysia — Fri, 18 Mar 2011 07:11:16 +0000

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on March 18, 2011.

Brandthink Scoops Häagen-Dazs

Malaysia – Häagen-Dazs has appointed Brandthink Malaysia as its public relations agency. As part of the new retainer, the agency will work on launches of new flavours and products for the ice-cream brand, promoting the Häagen-Dazs slow melting experience to Malaysians.

Work for the brand has already kicked off with the launch of the Limited Edition Take-Home Fondue Set, the latest addition to the Häagen-Dazs takeaway specialities.

The agency first began working for the General Mills brand during the Christmas period of last year on a project basis. At the time, the scope of work revolved around the launch of Häagen-Dazs’ Christmas menu and cakes.

Commenting on the appointment, Jui Hong Teoh, managing director, Brandthink said: “Häagen-Dazs joins our list of iconic brands and clients and we’re very proud to have this opportunity to work with them.”

Celebrating its 11th anniversary this year, the agency enjoyed significant growth in 2010 and recently increased its PR team from five to eight consultants on the back of new client wins.

“We are very fortunate to have been given opportunities to work with very strong brands and there are more in the pipeline. This is why we are still on the lookout for additional PR professionals to join our team as we expect to grow even further in 2011,” Teoh added.

Resources:

Press Release: Häagen-Dazs’ Takeaway Molten Goodness

Complete list of Häagen-Dazs press releases.

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The Putra Brand Award 2011 Winners

BRANDTHINK Malaysia — Fri, 11 Mar 2011 15:30:05 +0000

As an agency, BRANDTHINK works with many brands who are amongst the best brands in the world. In fact, it is quite common place that we work with clients like Apple, who is the world’s most admired company, Carlsberg, one of the top 10 beer brands in the world and many others who are leaders in the field.

But there comes a time that we honestly feel a sense of pride when our clients – world renowned – wins an award that is so close to home. At this year’s Putra Brand Awards 2011, two of our clients won the hearts of Malaysian consumers.

One of our longest client Apple, won the Silver award for telecommunication device. We’ve seen Apple grew from obscurity in Malaysia to where it is today and we feel so proud to join them on this journey. Here’s to more years of continued success.

One of our biggest client, Carlsberg stole the night by winning the Gold Award in the alcoholic beverages category. Not only did it took home the highest honor this year, it is the only beer brand that has consistently won Gold for two years in a row. In an industry as competitive as the beer industry, this award means a whole lot.

Congratulations! We salute you and we are very proud to be your partner in building great brands in Malaysia. Here’s to many more years of Gold!

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#InTheNews: Ibis Novena Checks Into Facebook

BRANDTHINK Malaysia — Fri, 11 Feb 2011 10:00:43 +0000

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on Feb 11, 2011.

Malaysia – In support of its latest Celebrate the New ibis Singapore marketing campaign, the Accor Group hospitality brand recently engaged local shop, Brandthink to manage all aspects of its new micro-site right from creation to Facebook app development.

The primary objective of the ad push is to stir up buzz for the upcoming launch of the hotel’s second location at Novena on 2 April, whilst securing bookings from holiday-makers upon its official opening.

As part of the exercise, an online contest has been incorporated, allowing fans a chance to win a three-day, two-night stay at the new establishment, three-hour non-stop party on a double-decker bus, daily buffet breakfasts and an all-day hop-on, hop-off FunVee City Tour of Singapore.

With five of such complimentary packages up for grabs, each winner is entitled to invite an additional five friends to join him or her for the get-away.

Having launched on 1 February, the campaign will run until 6 March 2011, which also marks the end of the contest period. Within one week of having gone live, the campaign has already generated 4000 new fans to the fresh ibis Singapore fan-page as well as thousands of contest entries.

According to Brandthink, the overall initiative is aimed mainly at reaching out to Facebook users from several key markets including Malaysia, Indonesia, and the Philippines. Regional travelers are being targeted exclusively via social ads.

Ibis Hotels was introduced in Bencoolen, Singapore almost two years ago and has since become became a favourite amongst visitors from Malaysia, Indonesia, and other parts of the region for its value-for-money offerings.

The new Facebook page replaces an older installation which only focused on the first and not both hotel landmarks.

- END -

Resources:

1. Press Release – Celebrate the new ibis Singapore with 5 of your friends!

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#InTheNews: Carlsberg CNY11 Happiness Campaign

BRANDTHINK Malaysia — Wed, 12 Jan 2011 10:00:58 +0000

News story on BRANDTHINK and the Carlsberg Happiness Campaign for Chinese New Year 2011, published on Marketing-Interactive.com on Jan 12, 2011.

Carlsberg Raises Glass To ‘Happiness’

Malaysia – In line with the upcoming ‘Year of the Rabbit’ celebrations, Carlsberg has rolled-out a rigorous Chinese New Year marketing campaign featuring above-the-line advertising as well as a series of roadshows and consumer promotions.

With the launch having kicked-off during a major on-ground event at the Carrefour Kota Damansara shopping mall yesterday, the theme being upheld speaks of the ‘happiness’ surrounding the essence and traditions of Chinese culture and is represented by the unique calligraphy character (喜).

The various channels which have been engaged include print, digital and home retail media. Print ads have begun running in all major local newspapers with online executions being featured across sites such as Facebook, Carlsberg’s corporate website and several other news portals.

Meanwhile, the out-of-home media component of the overall effort covers retail branding exercises at selected hyper-stores, restaurants, and bars nationwide. A string of roadshows have been mapped out and will hit local cities namely Ipoh, Butterworth, Petaling Jaya, Kuala Lumpur, and Penang.

A 12-feet high float began the initial phase of the tour yesterday as it travelled from Carrefour to the Kota Damansara Giant Hypermarket before making a final stop for the day at Tesco Kepong. The march of the float coincided with a host of performances by sky and acrobatic dancers and a routine by the Khuan Loke Lion Dance Troupe.

Promotions targeting Chinese consumers are being executed currently at food courts, coffee shops, bars, clubs and various retail outlets across the country with discount deals on the brand’s limited-edition beer offerings and product packages.

Carlsberg has also signed on as the main sponsor for a film called ‘Homecoming’, depicting the tale of family reunions during the season – a Malaysian/Singaporean collaboration. The movie is set to hit cinemas nationwide on 18 January.

Euro RSCG handled all creative elements surrounding the campaign with while BRANDTHINK and OMD were responsible for PR-related duties and media planning and buying respectively. CIA International was the activation agency on board for the effort. The campaign will run until the end of the 2011 Chinese New Year festival.

- END -

Resources:

1. Press Release – Carlsberg ushers in the Year of the Rabbit with an endless flow of Happiness

2. Press Release – Fantabulous “Homecoming” with Carlsberg

3. Case Study – Media Visit with abundance of joy and Happiness

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#InTheNews: BRANDTHINK and Kronenbourg 1664

BRANDTHINK Malaysia — Mon, 06 Dec 2010 10:00:40 +0000

News story on BRANDTHINK and the launch of Kronenbourg 1664, published on Marketing-Interactive.com on Dec 6, 2010.

Carlsberg Unveils Kronenbourg 1664

Malaysia – Having launched premium French beer variant Kronenbourg 1664 into the local market on 1 December, Carlsberg Malaysia is using on-ground events, strategic partnerships and a series of BTL initiatives to promote the offering.

In conjunction with the official launch last week, Kronenbourg 1664 struck partnerships with several high-end brands such as Lanvin, Lancel, and Givenchy. The effort was focused on showcasing the exclusivity of the drink by establishing a connection between the product and French fashion. Future marketing strategies will include similar partnerships with renowned brands associated with fine foods, jewelry, the arts, music and such.

According to a spokesperson from Carlsberg, further BTL activations and executions are set to roll-out for a more personalized encounter between the customer and the beverage, with a focus on creating the ultimate consumer experience. In Malaysia, the core audience segment being targeted comprises urban males between the ages of 25 and 35 years old who appreciate fine quality brews.

CIA International is the creative agency on the campaign and also handled event management and all below-the-line efforts while incumbent PR firm, BRANDTHINK has been tasked with publicity, digital PR and media relations.

Having coincided with the launch, the marketing push will run for one year.

- END -

Resources

1. Press Release, Launch – Kronenbourg 1664 hits Malaysian shores with a fine taste of the French Art of Pleasure

2. Press Release, Post Event – A French Affair – Kronenbourg 1664 launches in style

3. Case Study – Creating the French Art of Pleasure with Kronenbourg 1664

4. Photos – on BRANDTHINK Facebook & on Kronenbourg 1664′s Facebook Page: Launch, Guests 1, Guests 2, Fashion Show.

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#InTheNews: BRANDTHINK assigned to FitFlop PR Work

BRANDTHINK Malaysia — Tue, 12 Oct 2010 10:00:39 +0000

News on BRANDTHINK and FitFlop in Malaysia, published on Marketing-Interactive.com on Oct 12, 2010.

Going For The Right Fit

Malaysia – BrandThink Malaysia was officially appointed in August as the PR agency of record for UK brand FitFlop, in line with the company’s entry into the local market. The account was won after several credential presentations by PR agencies earlier this year.

“We’ve been quite aggressive in extending our lead as the premier agency for lifestyle communication in Malaysia. FitFlop is an interesting hip brand from the UK and we absolutely love it. We hope to extend its cult status into Malaysia,” said Teoh Jui Hong, MD, BrandThink.

Upcoming plans include collaborations with fashion icons and opinion leaders in the country while driving media relations for the brand at the same time. Brand messages will be disseminate across various media platforms via day to day PR duties and social engagement activities.

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