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Yup. We’re 10! From our humble beginnings as a small boutique firm in 2000 to our current team of 13 spanning creative, pr and activation is something that still amazes us. Wishing everyone a great year, and looking forward to better things in 2010!

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In conjunction with the opening of MacStudio, a new Apple Premium Reseller outlet in Bangsar Shopping Centre, BRANDTHINK created the WooHoo! Box and gave it away to the first 100 guests. The WooHoo! Box is set to provide instant happiness for the receiver as it contains exclusive Apple merchandise or for the lucky few, an iPod nano or iPod Shuffle!

The event is opened to members of the public and took place at Level 1 of Bangsar Shopping Centre, Kuala Lumpur from 2.00pm – 5.00pm. The new outlet was unveiled for the very first time to the public on launch day, and feature a completely new retail look for Apple resellers in Malaysia.

BRANDTHINK was tasked with creative duties, media buying, event management of the launch and the creation of high impact ideas to generate interest in the new store. This resulted in an afternoon that filled an otherwise serene Bangsar Shopping Centres with Apple fans.

More than 150 people joined the queue for the WooHoo! box, and many more joined in the celebration and fun in the hours after the official unveiling of the store.

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Recently, we sat down with the kind folks over at BFM89.9 and shared our thoughts on marketing, advertising, agency life and our business. Listen in to our interviews on Malaysia’s business station, BFM 89.9. These interviews were aired on Wednesdays at 1pm on BFM’s Resource Centre.

Episode 1: Marketing 101

Is marketing simply an advertising campaign? This episode explores the basics of marketing for SMEs and how different real-world marketing is from the textbooks.

Episode 2: Exploring Non-traditional Forms of Marketing

Are traditional forms of marketing dead? Join the discussion on how new marketing techniques like social media are changing the way businesses communicate with consumers and whether traditional forms of marketing are still relevant today.

Episode 3: Measuring Returns on Investment

How do you measure the success of your marketing campaign? Explore the different ways businesses should measure their entire marketing function – from ad campaign management, PR campaigns to branding activities – and how measurement can aid in business success.

Episode 4: What Makes a Great Agency, What Makes a Great Client

How do you create a successful partnership between an agency (ad agency, pr agency or events company) and a client? By being pairing a great agency and a great client. In this episode, we discuss about our ideas on what makes a great agency and a great client.

For more about BFM89.9, visit their website at www.bfm.my.

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In about 10 weeks from today, BRANDTHINK Malaysia will celebrate 10 years in the marketing communications industry. What started as a boutique ad agency in the year 2000 has grown into an integrated communications group that includes PR, interactive and activation. BT2010 is a passion project to highlight our thoughts and aspirations as we draw closer to our big year. Over the next 10 weeks, we’ll share our List of 10 on what we believe in, our hopes and our dreams for the future.

10 Values of A Really Great Agency

10 years is a really long time in this industry and in that time, I am often asked what differentiate us from other agencies. What makes us unique? Rather than the tired notion of how creative we are, or how good we are at providing great solutions or best thought-out ideas – things that every agency should already be good at – we thought we’d share with you what we believe are values that define a great agency.

1. Integrity
With the recent backlash in financial markets that resulted in the worst economic crisis of our time, the quality of being honest and having strong moral principles is more important now than any other time. Integrity must become a central part of any agency’s DNA in a world that is increasingly dishonest. It used to be tough in our earlier years when we refuse to offer kickbacks, or create illegal transactions as a precondition to win businesses, but in the long run, the trust that is gained from our reputation is the ultimate reward. Great agencies have integrity.

2. Only do something when you know you can do it well
It took us 7 years before we officially marketed our PR unit just because we couldn’t do it well enough until we established a winning team who can. I remember the pain of having to turn down projects because we don’t have the resources to run it or simply referred prospects to other agencies that specialize in their exact need. When we do have the ability to deliver, we made sure our capability is top notch. Only then would clients trust in our ability to deliver. That’s how a great agency gains a great reputation.

3. Love All Thy Clients
The most obvious of values: when you love the client – whether it is the brand, or the person working behind it – you’ll do what you can to help them. You’ll do work that’s better because the clients matter. And you’ll seek out the rush you feel when your clients are delighted by your work. That makes the agency a great agency to work with.

4. Remember the small things
We always look for the big in things. Big projects. Big ideas. Big budgets. But it’s the small things that make all the difference. Sometimes that means doing that extra little things that others will dismiss as insignificant distraction. It means taking small steps and consistently achieving mini-goals. It means never ever letting small mistakes put a mark on your otherwise flawless execution. Only when an agency excels in doing the small things can they become entrusted with the great things.

5. Zero Bullshit
A client once told me that if they have a penny for all the bullshit that walks through their door, they’d retire rich by now. A grave reminder to us that great agencies know that if there isn’t anything good to say – say nothing at all.

6. Be willing to roll up your sleeves and dig in
It’s 8am in the morning and it’s about 3 hours before the looming deadline. The press release has yet to be finalized, and the setup is in a complete mess. Agencies face obstacles like these all the time. It’s the nature of our business. But what separate great agencies from good agencies are how we respond. Great agencies will do whatever it takes to overcome challenges because they know all to0 well that when they are responsible for something, they will never be too high up there to roll-up their sleeves and dig.

7. Everyday is a learning curve
In our years growing up, we remember the countless amount of battles we faced with bigger, more established agencies in new business pitches. We’ve had our fair share of wins and losses but the pertinent thing I remember with all our wins was that we let our expertise, experience and skills trump the day. In the face of established agencies many times our size, what gave us the winning edge was simply that we knew the subject matter better than our competition. Those experiences taught us that great agencies never overestimate themselves no matter how big they grow and continually challenge themselves to learn new skills and acquire new knowledge.

8. Never give up. Never surrender.
If we had given up, we wouldn’t be working with some of our clients now whom we courted repeatedly for years before they hired us. If we have surrendered to stress of projects, we would have accepted sub-standard work simply to escape. If we had taken “no” at face value, we wouldn’t have convinced our clients to embark on unconventional ways to deliver exponential sales. If we were complacent, learning new skills or acquiring new knowledge will never be a habit and we wouldn’t have seen the need to be better versions of ourselves. If we just bow out, we will never become a great agency.

9. If you must give something up, quit gracefully.
Let’s face it. You can’t be good at everything you do. The brick wall is a familiar sight for us and that wall could represent anything. It could be a mismatch of client/agency personalities or conflicting views on the direction to take for a particular project. Sometimes, it may even be caused by an internal dilemma over integrity and legality. We sometimes have to decide whether the cost of scaling that wall is worth the reward beyond it. In that dire of circumstance, great agencies know when to quit gracefully and part ways with dignity and respect.

10. I will confess all my sins and repent.
No agency is 100% perfect. Great agencies however never shifts blame or find excuses. When mistakes are made, great agencies come clean quickly. They take responsibility for mistakes without justifying them; learn from them so that they’ll never repeat; and understand that failing to do this will quickly become another mistake.



What do you think? Do you have your own list of values of great agencies, or feeling we’ve left out any important values? Look forward to hearing from you.

Sincerely,

Jui Hong Teoh
Managing Director
BRANDTHINK Malaysia

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Our agency is growing at a rapid pace. With record new business wins in the past month, together with us being named one of the top agencies in Malaysia, we’re now looking for great people to join our team.

(1) PR Consultants / Executives – min 1-2 years experience

(2) Web Designers – skills in PHP, Flash, FBML, Javascript

(3) Marketing Interns

We’re a marketing agency with services in advertising, pr and events. So, if you’re interested in becoming part of the family, we’re looking for qualities that will make you jump out from the crowd. Consider this a marketing campaign and the brand is YOU. Prepare a resume, cover letter, recent photograph or anything that you think will make you stand out in the crowd. Then send it to hr@brandthinkasia.com.

Application Tips

1) When writing in, make sure that the letter is addressed to BRANDTHINK, and not to any other agency.

2) Do not mass apply every ad agency or pr agency in town. Cater your application specifically for us.

3) Do your research.

4) Write well.

5) Show that you can follow instructions. The most important instruction is to write to us. Do not call. Do not show up unannounced.

6) There must be a better way to apply for a job than sending a word document. If you are creative enough, you’ll find a better way. We’ll be impressed with that.

7) If you don’t hear from us, it means that your application is lost in the sea of resumes. At that point, you can do one of two things: Give up. OR, you can improve and try again.

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Kuala Lumpur, 6 Oct 2009 – Being one of the world’s leading luxury goods groups, Richemont always keeps its eyes open for identifying watch manufacturers that will provide a synergistic effect for its portfolio of first-class brands. The extraordinary craftsmanship and innovativeness of the watches and in-house movements of ROGER DUBUIS, Manufacture, draw the attention of Richemont.

A special press conference was held  for Malaysian media to announce the latest developments from ROGER DUBUIS since it was acquired by Richemont Luxury. Click here for the press release.

The BRANDTHINK PR team was tasked with managing the press conference as well as assisting Richemont to communicate the rich developments that they’ve brought to Roger Dubuis. Roger Dubuis’ 2009 Collection was showcased during the press event.

For more information about Roger Dubuis, please contact BRANDTHINK at 603-22872255.

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Case studies are a great way to learn new things. Over nearly 10 years, our agency has slowly built a collection of cases that we draw on every year for inspiration, for insight and for principles of success.

Highlighted below is a sample collection of the experiences we have shared with our clients. From our work in advertising, or PR to our recent exploration of social marketing, we hope you’ll find a case here that spark an insight on your own marketing campaigns. (If not, we’re simply a call away. *wink*)

Advertising & Interactive

Apple – The Mac Minute Show – Making radio fun again
We have been working with Apple -- one of our largest clients -- since 2002 in helping them build the brand in Malaysia. The Mac Minute Show represent perhaps the most fun we had in creating a radio campaign – and we really had plenty of fun with it. To date, it’s still the radio ad the sound engineers over at the radio station remember us by.

HotelClub – Who Says You Can’t Enjoy Business Trips? Campaign & Birthday Sale – Promotions help you sell
One of our new regional clients, HotelClub is giving us the opportunity to work on the creative over many countries, and Singapore is just the start. From digital marketing to print advertising, we hope to see the brand continue its rise as the premier destination for hotel reservations online.

JetstarAsia – Plus! Plus! Plus! Campaign
JetstarAsia – KL-SIN Launch Campaign
JetstarAsia represent our second budget airline client in our stable, and the first we have officially launched. The timing could not have been better as Malaysia’s travel industry saw the most aggressive marketing war between the national carrier and the national budget airline. Against the odds, we created a campaign that helped the airline jumpstart its awareness level amidst a highly competitive market and more importantly fill their seats.

Public Relations

Although less than 2 years old, our public relations agency has been a true star in the industry. We have been blessed with incredibly wonderful and challenging opportunities with great clients. Here are some highlights:

Cortina Watch – Launch of Penang Boutique by the Penang Chief Minister
Max Mara – Official Press and Customer Launch, the party was indeed fun!
Caran d’Ache’s Beautiful Writing Instruments
Breitling’s Instruments for Professionals
MAX&Co – Private Preview
Cortina Watch Jewellery Time 2008 – all the way to Singapore
Facet Fire Media Explosion
Davidoff – Official Media Launch

On top of that, we have created a special NewsFeed site that serves as a wire service for our clients to reach the media. Visit BRANDTHINK NewsFeed and preview all our client press releases!

Activation

What is work if you can’t party a little, eh? Well, we are in the best positions to enjoy some of the most dazzling parties of the year. After all, we helped made it successful!

Breitling’s Party of the Year in Malaysia – How did the guest react to the appearance of the VIP in a custom made WWII-era Mustang?

Mac+iPod DiscoveryWeek – iPod Dancers – Imagine those iconic iPod ads coming to life right in the streets of Kuala Lumpur! We had the traffic grooving to our mojo.

Apple iPod U2 Launch Party in 2005: One of our earliest and biggest events. To date, we still believe it single-handedly marked the start of the meteoric rise of the iPod in Malaysia. Since then, we have done another iPod Party, and an iMac Party.

How do you reach the highly affluent individuals? With a touch of class and plenty of exquisite wines, that’s how. Moet Hennessy Estates & Wines’s Flavors of the World & Riche Monde’s Cape Mentelle Winemaker’s Dinner.

Social Media

Mac+iPod DiscoveryWeek – Blog, Facebook, and Twitter Campaign – It started out as a quick & dirty way of promoting the DiscoveryWeek event. Today, the DiscoveryWeek blog, Facebook fan page and Twitter are fast becoming a sweet spot for marketing innovation. Next steps? Seeing how to integrate the social media aspects into the on-ground event!

Gap Malaysia & Guess Watches Social Media Campaign – When we first published the Facebook page for Gap & Guess Watches, an industry magazine ran a story on us. At the time, we had 200 odd fans each, and the target was 2000 by the end of 2009. Lo and behold, we hit our target in less than 2 months!

For both our featured campaigns, it marked some of the new initiatives that our client is beginning to explore, including custom Facebook pages and applications. The future landscape of social media is yet to be defined but these initial steps would prove to be a great enabler in the future!

Self-plug: Now is a good time as any to encourage you to join the BRANDTHINK Facebook fan page! Simply click on the Facebook Be A Fan button below and get instant updates on all our agency’s activities!

Interested in hiring our Agency for your marketing, advertising or public relations needs?

Let’s face it: every business is different. Even if your business is in the same industry, you’ll no doubt face unique challenges. Are you looking for a specific case study that is more related to your business? If what you are looking for is not listed here, call us! We might have a case study tucked somewhere we can share.

Call us at 603-22872255 or email us from here.

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Chandon and Green Point, brands under Moet Hennessy Estates & Wines treated special guests to an exclusive dinner on the 28th September 2009. Hosted by Bernie Wood, Estate Director of Domaine Chandon Australia, guests were treated to exquisite experience of Chandon and Green Point as well as a sumptuous dinner prepared by Third Floor Restaurant, JW Marriott Kuala Lumpur.

A Masterclass was also held earlier in the day.

BRANDTHINK helped create the magnificent atmosphere for the guests. Our tasks include:

1. Decorations and Event Creation
2. Event Management
3. Design of Key Visuals
4. Menu Design & Creation

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Singapore – HotelClub, the world-leading online hotel-booking site today launched its latest Business promotion: Who says you can’t enjoy business trips. The campaign aims to put HotelClub’s stamp on the business travel market in Singapore as well as the rest of the region.

The promotion provides for Free Internet Access, Late Checkout and Free Room Upgrades to a large selection of hotels around the world – a feature that is bound to be very popular to business travelers. The campaign runs from 28 Sept 2009 – 11 Oct 2009 and is available to travelers within the South East Asian region including Singapore and Malaysia.

HotelClub Business Campaign Landing Page

The BRANDTHINK creative team was tasked with online banners, micro-site and print advertising in Singapore. The challenge for the team was to create an interesting hook that will appeal to the target market for a promotional campaign. The concept was then mooted to highlight that travelers can enjoy their trips – even if it is for work – with the hassle free offers from HotelClub. With less hassle, you’ll enjoy the trip more.

Business Promo Web Banner

Business Promo - Print Ads

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It took us by surprise.

The news first arrived in a rather simple email. Inside, a single word, “Congratulations”.

That email was from one of our biggest clients and without a hint what it was all about. But when we saw how we did in the inaugural Agency of the Year ranking done by A+M Magazine in Malaysia, our hearts were filled with emotions of gratitude. For years, we’ve believed in work that works. And this year, you – our clients – have handed us a thumbs up. Thank you!

What’s this Agency of the Year thing? Well, it’s a annual survey among client marketers in various organizations to rank the agencies based on who they would most likely work with. The survey participants include CEOs, MDs, Directors and Marketing Managers. The rankings consist of a Top 10, as well as a “Local Hero” accolade  going to a local agency with the highest votes.

How did we do? Here are the results:
#1 Ranked Local Creative Agency in Malaysia. (Local Hero)
#1 Ranked Local Direct Marketing Agency in Malaysia (Local Hero)
#7 Overall – Direct Marketing Agency in Malaysia
#8 Overall – Public Relations Agency (which also made us #2 Local PR Agency) in Malaysia
#7 Overall in Digital Marketing Agency in Malaysia (also the #2 Local Digital Agency)

Thank you once again!

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For more information about BRANDTHINK, please email us or call +60-3-22872255.

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We all know the scenario:

• Contest objective that targets a gazillion unknown people.
• Competing for media coverage that appears in unknown corners in as many unknown magazines as possible.
• Two teenage girls competing with one another to see how many friends they both have.
• Database vendor bragging that they have more data than the nearest competitor.

The same with marketing. Every client marketer we know face the looming titanic metric: Numbers. Traffic. Readership. #.

If you start a social media campaign, you’ll probably be tempted to do the same as well: get as many fans, followers, retweets, blog post, etc, as possible.

That’s where you’ll stumble upon the trap of herding quantity with no regard to quality. Sure, a large fan base looks impressive on the outside, but at what cost? It’s a complete effort waster that will ultimately eat into your resources.

How do you stay on the path and avoid a herding mentality? The truth is, doing it right isn’t easy and there isn’t a magic formula or thing that can automate this for you. Over the years, our agency has built upon 5 principles that guide us in our quest to build quality fans.

Principle #1: Make a decision from the start: Quality or Quantity?

Giving quality the lip service is always easy. But when faced with calls for your head at board meetings or post-mortem evaluations, will you still stand firm to your value of quality or quantity? Everyone faces the pressure from higher-ups for quantity. More visitors, more eyeballs, more fans, more followers – generally in the belief that “more” will translate to more sales, more returns, more ROI.

But having “more” isn’t good enough for more ROI. Quality is what generates real ROI. The real focus should be on those who matter: real fans who are real buyers, a great story in a quality publication, and a group of highly potential clients following you on Twitter.

After all, it’s pointless to have thousands of people following you on Twitter or your Facebook page simply to hawk their “insert the latest affiliate/money-making scheme here” idea. In fact, sites like Facebook and Twitter are filled with such individuals that avoiding them will be a huge challenge.

Don’t scramble at the last minute to justify even the best decisions made. Make a decision early on. Write it down. Pin it up on your wall. Have torturously long meetings with your stakeholders and repeat throughout. When crunch time comes, you’ll be able to defend your position that quality matters.

Principle #2: Know when to BUY, SELL or HOLD

Great sales people will tell you that timing is everything. When do you give customers room to move (HOLD)? When do you provide relevant information that assist customers in making the right decision (BUY)? Or when do you aggressively close the sale (SELL)?

Timing is crucial to your success. For example, don’t make every blog post about the latest discount offer, or a sale. There’s definitely room to educate about product features, or even to solicit feedback and conversation.

These same principles apply whether you’re pitching for a sale, or pitching for a story to an Editor, or updating your status on Facebook or Twitter. Don’t simply stalk an editor simply to get your story across, but be a great source of material, even if it doesn’t benefit you one bit.

The right timing will result in building the one most important commodity in business: TRUST.

Principle #3: Invest in Quality

It is in our nature to go with the largest. The largest audience, the largest readership, the largest circulation. Do remember that hidden inside the mass are nuggets of gold. Invest in them. Invest in quality publications that reach quality audiences. Cultivate great bloggers who have great, but not necessarily the most fans. Seek out customers who may not be the year’s most famous socialite but hold their own nevertheless. When you do that right, you earn quality relationships.

Principle #4: Be patient

If you take the time to cultivate solid relationships with your best customers, and repeat the process over and over with your next best customer, sooner or later, you’ll have a lot of good customers.

We learn a huge lesson with several social media campaigns we ran on Facebook, that if you’re not prudent, you’ll end up with a list of fans who’re there simply to hawk their own websites, products or latest schemes. Taking the time to build quality fans and resisting the urge to mass invite and canvas for clicks resulted in a growing fanbase that loves the brand.

Principle #5: Know when to move on

Finally, even the best list requires pruning. Our agency for example, from time to time take stock of our relationships, from our Twitter followers, media lists, suppliers to even our customers and decide if they are worth keeping in the list. Pruning overgrown leaves is essential in keeping a beautiful tree healthy. It gives you amble opportunity to place proper focus on the right people.

Building quality customers requires time. Don’t succumb to the quick-fix of harvesting as many people as you can just to meet some magical number but rather take the time and effort to prune your own tree into something extraordinary. The result is worthwhile.

Do you have a principle that you use to build quality fans? Share it with us, we love to hear from you.

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HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia  to create promotional campaigns for the brand in Singapore. BRANDTHINK recent campaigns for HotelClub include the recently concluded 11th Birthday campaign and the HotelClub Sale in August 2009.

11th Birthday Campaign

August Sale 2009

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Kuala Lumpur, Singapore: 19 August 2009 – HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia  to create promotional campaigns for the brand in Singapore.

BRANDTHINK has since developed HotelClub’s recently concluded 11th Birthday campaign and just launched the brand’s campaign for the August Sale in August 2009.

The promotion campaign is currently running in Singapore and includes print, radio and online microsites. Travelers who book at HotelClub.com during the promotion period will enjoy great deals on hotels around the world.

“The aim of the campaign is to promote HotelClub’s highly competitive rates and last-minute deals over 55,000 hotels in 134 countries worldwide. Our offering is unique in the areas of instant confirmation of bookings even to the last minute, as well as our membership rewards programme.” says Betty Tan, Country Manager for HotelClub Singapore & Malaysia. Members of HotelClub enjoy 2X reward points for each of their hotel bookings during the promotion period.

“We have always enjoyed working with brands that offers a unique approach to the way things are done, and have a clear message to convey,” said Jui Hong Teoh, Managing Director of BRANDTHINK. “Having worked with many travel-related clients, we hope to take our insights and apply them to all HotelClub campaigns”.

In addition to the promotional campaign, BRANDTHINK will work with HotelClub on upcoming campaigns aimed at making the online service the main preference for hotel bookings in the region.

About BRANDTHINK
BRANDTHINK is an imaginative marketing agency in Malaysia with services in Advertising, PR, Events and Interactive Marketing. We are famous for our work with major clients in luxury, fashion, lifestyle and technology – having launched iconic brands and products in the region and being the go-to agency for reaching the affluent consumer. For further information about BRANDTHINK, please contact our PR department at +60-3-22872255.

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Online advertising isn’t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs – social interactions between people online, now referred to as social media – is constantly evolving.

While Internet users used to congregate within portal sites and services the like of ICQ, today there’s a shifting usage trend towards services such as Facebook and Twitter. When the number of Malaysian Internet users joining these popular services grows daily, it is time to take note.

Brands must begin to understand these new platforms to engage and enable deeper communication with their customers. While technologies that enable new interactions are still new and unfamiliar in many ways, we’re beginning to get requests from more of our clients to begin experimenting with it.

New technologies it may be, but the precept of communication still applies. The challenge is how do you use these new tools to enable deeper engagement, particularly if your target market is embracing these tools rapidly.

This week, we have the opportunity to launch two new social media marketing via Facebook pages for Guess Watches and GAP Malaysia. It’s a whole big socializing experiment – and the key objective is to gather feedback on how customers would like to engage with the brands.

Be a fan of these pages, and take part in shaping these new forms of engagement. If you have specific opinions on how these new social campaigns should take shape, we would like to hear from you. Drop a comment in this post!

Gap Malaysia Facebook Page

We love to hear from you, drop us a comment below!

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Autumn/Winter is in the air, and BRANDTHINK NewsFeed just released a collection of press kits for features in publications in Malaysia.

Featuring the latest collections from renowned brands such as MAX&Co, Bally and Caran D’ache – the season’s collection will prove to be a hit in Malaysia for the trendy and fashionable.

MAX&Co – Concept for Autumn/Winter 2009/10 – Just Me. On stage & backstage. Eclecticism galore. Dedicated to all those young women who want to feel free to express their own personal style, playing a host of different roles on the grand stage and behind the scenes, depending on how they feel at the same time.

Bally Women’s A/W 2009 – ‘Looking at Helmut Newton’s iconic portraits of Charlotte Rampling and Bianca Jagger, I am constantly mesmerized by his ability to create luxury out of simplicty; taking this inspiration as a starting point I wanted to create a collection that captures the excitement, energy and creativity of urban life.’ – Brian Atwood

Bally Men’s A/W 2009 – ‘From head to toe I wanted this collection to capture the tangible energy and creativity of city life. Originally I was concentrating on interpreting a classic tailored look, when I saw an amazing shot of Steve McQueen working on his motorcycle; instantly the collection came together; clean, modern and simply urban.’ – Brian Atwood

Red Cliff by Caran d’Ache – Caran d’Ache, Maison de Haute Ecriture, brings out its new “Red Cliff” Limited Edition – first born of the Jewels of History collection – first crossover pen with a blockbuster ever made.

Dragon by Caran d’Ache – Caran d’Ache, Maison de Haute Ecriture, announces its new Limited Edition, “Dragon” created in collaboration with the Swiss jeweller, Edouard Jud. It is a unique collector’s piece and its decoration, based on the image of a dragon, is an enchanting combination of strength and delicacy.

To request a press kit, please call BRANDTHINK Malaysia at +60-3-2287225.