MANIFESTO 10

What makes a good agency? Creativity. Brilliant strategy. Impeccable client service. What makes an agency great however is a different matter altogether. Combing through 10 years of observations and feedbacks from our own clients, we’ve summarized key reasons why clients have hired us, worked together with us and built successful relationships with us over the years. This manifesto is how our agency strives to live by to be a great agency for our clients.

MANIFESTO #1: Integrity

Great agencies have integrity. Trust gained from our reputation is the ultimate reward.

MANIFESTO #2: Do it well

Only do something when we know we can do it well and do it to the best of our abilities. Only then would clients trust in our ability to deliver. That’s how a great agency gains a great reputation.

MANIFESTO #3. Love All Thy Clients

We will love the client and do what we can to help them. That makes the agency a great agency to work with.

MANIFESTO #4. Remember the small things

Only when we excel in doing the small things can we be entrusted with great things.

MANIFESTO #5. Zero Bullshit

If there isn’t anything good to say – we say nothing at all.

MANIFESTO #6. Be willing to roll up your sleeves and dig in

We will do whatever it takes to overcome challenges because we know all too well that when we are responsible for something, we should never be too high up there to roll-up our sleeves and dig.

MANIFESTO #7. Everyday is a learning curve

We will never overestimate ourselves no matter how big we grow and continually challenge ourselves to learn new skills and acquire new knowledge.

MANIFESTO #8. Never give up. Never surrender.

If we just bow out, we will never become a great agency.

MANIFESTO #9. If you must give something up, quit gracefully.

In that dire of circumstance, great agencies know when to quit gracefully and part ways with dignity and respect.

MANIFESTO #10. I will confess all my sins and repent.

No agency is 100% perfect. When mistakes are made, we will come clean quickly, take responsibility for mistakes without justifying them; learn so that it’ll never repeat; and understand that failing to do so will quickly become another mistake.

Read the full article on our manifesto “Values of a Really Great Agency” by Jui Hong Teoh, Managing Director, BRANDTHINK Malaysia.