6IXTY8IGHT Sisterhood Party

International fashion lingerie label, 6IXTY8IGHT announces its first store opening in Malaysia at Sunway Pyramid Shopping Mall. 6IXTY8IGHT is well known for its fun and casual lingerie, home-wear and apparel for young female at pocket-friendly prices, designed specifically for the Asian female figure. On its initial launch in Malaysia, customers may look forward to a full range of 6IXTY8IGHT lingerie, loungewear, nightwear, clothing and accessories at the store. To launch the brand, we created the 6IXTY8IGHT Sisterhood campaign.

 

The 6IXTY8EIGHT Sisterhood.

65% of women says they want to make a difference in the world. They know authenticity when they see it. They are more likely to support a brand that stands for something. Sisterhood means always having your support network. It's knowing that through thick and thin you'll always have someone on your side. Sisterhood teaches us how to love other women and not compare, judge or hate them but being able to admire them and all the amazing things they do. For that, the community came together to celebrate that Sisterhood.

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Focus on results:

A successful opening, with lines forming at the stores. An engage community, with sharing of stories from both the influencer community and from general consumers. Strong PR coverage and an uptick on awareness at launch. The work we do put the brand on a strong footing in Malaysia.

BRANDTHINK Marketing Planning →

Client: 6IXTY8IGHT
Campaign: Sisterhood Party - Brand Launch

Public Relations
Events and Activation
Influencer Engagement

 
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