How to tell brand stories with endorser kits.
It's no secret that the media landscape has shifted profoundly in the last two years, notably in the wake of the pandemic. As a result, marketers are constantly looking for different ways to entice and drive awareness and story-telling for their brands and products. Endorser kits, or seeding kits as we call them internally, are ways and practices for marketers to reach the key opinion leaders and influencers.
What are seeding kits?
Product seeding is where brands present their products to content creators such as media or influencers relevant to their industry. It's an excellent way for marketers to reach a more comprehensive, hyper-targeted group or community. It's not new, however. Seeding kits have existed in some form or manner for a very long time. Still, its importance has become more critical as brands tap into influencer marketing in the age of social media.
The most significant change is that seeding kits themselves are becoming stars. Elaborate packages allow influencers to use the kit itself as organic content and stories to highlight. The sky's the limit on how marketers present their kits through creativity, aesthetics, and visually pleasing kits.
Here are some of our favourite projects involving seeding kits introduced recently:
Cosentino: Dessert Plating Kit featuring HybridQ+ Loft Series
Presenting surfaces may not be an easy task, but we created a kit to inspire our content creators to imagine how beautiful your home can be with the beautiful COSENTINO HybridQ+ Loft surface slabs.
We presented the Dessert Plating Kit to allow our content creators to style desserts and reimagine food plating with COSENTINO. The kit is presented in a slick black box with the COSENTINO HybridQ+ Loft surface slabs, Pipettes desserts, cut fruits, edible flowers, and chocolate feathers. The result? Beautiful photos, beautiful styling and presenting the inspiration for surfaces in a beautiful way.
The Macallan Double Cask Tasting kit
To highlight The Macallan's Double Cask 15 and 18, we curated a kit to offer a luxury whisky tasting experience to enjoy at the comfort of their home. The kit comprises a Graze platter - filled with cheese, charcuterie, fruits, and condiments, accompanied by The Macallan glasses complete with recipe cards to inspire a tasting experience to the fullest.
Pau Ahmad's Kari Ayam and Rendang Ayam
Pau Ahmad introduced the latest addition Pau Kari Ayam and Rendang Ayam through a specially curated kit filled with the nostalgia of Malaysian flavours to present. The all-new Pau Kari Ayam and Rendang Ayam is packaged in a bamboo steamer with ingredients that accentuated the familiar aromatics of the pau. Game cards were included to create ideas on how we can enjoy fun-filled activities with our loved ones while savouring the pau.
Ryo Home Scalp Care Kit
For Korean hair care brand Ryo's Derma Scalp Care line, we curated a "Home Scalp Care" kit to educate on the importance of scalp care. With the natural ingredients inspired by Jeju, photo cards of the scenery were included in this kit and the Ryo Derma Scalp Care line set to experience the all-new range.
Singapore Tourism Board: Missing You Kits
While everyone misses travelling and social gatherings are restricted, the Singapore Tourism Board organised a virtual get-together, bringing together the flavours of Singapore to fellow Malaysians. Inside the red box and tiffin carrier, there are various snacks by Singapore brands to enjoy and savour while they reminisce about travelling in Singapore.
ETUDE Wonderland
In line with the celebration of ETUDE's 3rd Anniversary in Malaysia, we curated a Whimsical-themed kit that emulated the Wonders of Wonderland. Staying true to ETUDE's creed is never a dull moment. The overall look was a replica of a carousel accompanied by a Carnival Ticket-themed personalised seeding card and ETUDE products to recreate a whimsical party look. To tie together, assorted Carnival-themed sweets were added to compel the wondrous nostalgia of Wonderland.
ETUDE Fabulous
For RAYA, ETUDE hopes that everyone would beat the downside and take the opportunity Be Fabulous, even when celebrating Raya at home. We created the ETUDE Raya Fabulous kit with everything someone would need to make their RAYA the most fabulous yet. You'll have everything needed to take care of the skin as well as makeup products and ideas to create this year's most fabulous looks.